Core Insights - The article emphasizes the importance of product selection for success on TikTok, highlighting that effective product choices can significantly enhance sales performance. Group 1: Product Selection Criteria - Lightweight and Small Items: Products that are light and small reduce logistics costs and encourage quick decision-making from users [4][8][9] - Visual Appeal: Products that have strong visual impact are more likely to attract attention and engagement on TikTok [11][12] - Low Price Point: Items priced between $15 and $35 are more aligned with impulse buying behavior, leading to higher conversion rates [14][15][19] - Differentiation: Avoiding saturated markets by offering unique or innovative products is crucial for standing out [17][19] Group 2: Consumer Behavior Insights - TikTok's user base primarily consists of Generation Z, who tend to make purchasing decisions based on emotional triggers rather than rational comparisons [14] - The platform's data indicates that products with an average order value below $25 yield the highest conversion rates, while those above $50 see a nearly 40% drop in conversion [15] Group 3: Strategic Recommendations - The article suggests a "Four-Dimensional Golden Model" for product selection, which includes focusing on lightweight items, ensuring high visual appeal, maintaining low price points, and pursuing differentiation through innovative features [19] - Companies are encouraged to rethink their product offerings to tell compelling stories and engage users effectively, rather than merely chasing trends [19]