魔近模式
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实体行业出现新变量:「魔近」模式正在重塑商业逻辑
Sou Hu Cai Jing· 2025-10-04 04:44
Core Insights - The current physical business landscape is undergoing profound changes due to rising customer acquisition costs, talent attrition, and limitations of physical spaces, highlighting a mismatch between traditional single-store operations and the digital age [1] - The "Magic Near" platform's "cloud chain" solution is gaining attention as it integrates social resources through digital tools, transforming service providers into brand extension touchpoints [3] - The role of physical stores is evolving from mere service locations to resource coordination centers and brand experience hubs, enhancing operational efficiency and outreach capabilities [3] Industry Transformation - The transition necessitates new requirements for practitioners, shifting focus from managing stores to managing networks, empowering partners instead of employees, and reaching broader user bases rather than just local clientele [5] - The ongoing transformation of the physical economy in the digital wave indicates that platforms like "Magic Near" could be pivotal in breaking through existing challenges, although market validation is still needed [5] - Companies that adeptly grasp trends and utilize innovative tools are more likely to gain a competitive edge during this transformation [5]