Core Viewpoint - Gold prices have reached new highs, driven by rising global market risk aversion due to proposed tariffs by the U.S. on several European countries, with COMEX gold peaking at $4698 per ounce [1] Group 1: Market Trends - Domestic gold jewelry prices have increased, with brands like Chow Tai Fook raising the price of 24K gold jewelry to around 1455 yuan per gram, a rise of 19 yuan overnight [1] - The Shenzhen Shui Bei market saw gold jewelry prices rise from approximately 1126 yuan per gram at the beginning of January to 1200 yuan [1] - The traditional peak season for gold jewelry sales before the Lunar New Year coincides with high gold prices, prompting brands to initiate promotional activities [2] Group 2: Consumer Behavior - Retail market trends indicate a shift towards new consumption models targeting younger consumers, including the emergence of gold jewelry rental services, particularly for wedding jewelry [4] - Rental prices for wedding jewelry are typically calculated per gram, with ordinary soft gold at 30 yuan per gram and hard gold at 40 yuan per gram [4] - Younger consumers are increasingly accepting rental options as a practical response to high gold prices, allowing them to allocate saved funds for other investments [5] Group 3: Industry Challenges - The rise in gold prices poses multiple pressures on gold jewelry companies, affecting both their core business and accounting aspects, necessitating a slowdown or reversal in the price increase for relief [2] - Brands are focusing on the younger demographic, with lightweight and co-branded gold products becoming key to unlocking new market potential, as the 18-34 age group contributes over one-third of gold jewelry sales [2]