黎锦品牌化
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活化千年黎锦 织就锦绣图景
Hai Nan Ri Bao· 2025-10-15 01:21
Core Insights - The Global Women's Summit held in Beijing showcased the large wall-hanging Li Brocade artwork "Four Seasons Together: Women Pursuing Dreams," highlighting the cultural significance and innovation of Li Brocade [1] - The successful inclusion of Li ethnic traditional weaving and dyeing techniques in UNESCO's "Representative List of the Intangible Cultural Heritage of Humanity" marks a significant transition from endangered preservation to active cultural development [1][2] Group 1: Cultural Heritage Protection - Since being listed as an urgent protection item in 2009, Hainan has established a collaborative cultural transmission mechanism, recognizing over 470 representative inheritors and building numerous training venues [2] - The transition from single project rescue to systematic transmission reflects a mature cultural protection mechanism, supported by policies and funding [2][3] - The success of Li Brocade protection is evident in its evolution from a passive rescue approach to an active transmission model, fostering cultural recognition [3] Group 2: Infrastructure and Digitalization - The success of Li Brocade protection includes enhancing cultural infrastructure, with digitalization and branding as key components [4] - A provincial comprehensive database for Li Brocade techniques is being developed, utilizing advanced technologies for data collection and analysis, creating a rich cultural resource [4][5] - Branding efforts aim to establish a regional cultural brand system, ensuring the authenticity and integrity of Li Brocade in the market [4][5] Group 3: Experience and Engagement - The focus is shifting from static displays to immersive experiences, utilizing digital technologies to create engaging cultural experiences [6] - The development of a "non-heritage+" industry ecosystem aims to diversify product offerings across tourism, cultural creativity, and education [6] - A multi-dimensional communication strategy is being implemented to enhance the cultural influence of Li Brocade through various platforms [7] Group 4: Cultural Dialogue and Governance - Li Brocade serves as a medium for dialogue between Chinese civilization and the world, embodying the unique cultural memory of the Li ethnic group while reflecting shared aesthetic values [8] - The protection practices of Li Brocade illustrate a new cultural governance model that emphasizes collaboration and market activation, promoting the dynamic transmission and innovation of traditional culture [8]