Workflow
黑神话IP
icon
Search documents
“黑神话” 这个周末开庙会了
Hang Zhou Ri Bao· 2026-01-22 02:50
Group 1 - The core event "Black Horse" is a new spring-themed offline activity inspired by traditional customs, integrating game IP experiences, interactive gameplay, market consumption, and artistic collaboration to create an immersive New Year experience for players and citizens [2] - The event will take place from January 23 to 25 in Hangzhou, featuring multiple interactive experience points including blessings, prints, couplets, throwing pots, armor experiences, and game challenges, allowing participants to earn rewards and discounts [2] - Daily limited lottery sessions will offer prizes such as a "Destiny Man 1:1 bust" and exclusive themed merchandise, with a first-come, first-served basis for availability [2] Group 2 - The event will also feature a new spring market "Shenma Market" in collaboration with the public space of Yichuang Town, showcasing local food brands and intangible cultural heritage stalls, creating a festive scene that combines shopping, eating, and entertainment [3] - Various artists and creative teams from the fields of animation and digital art will participate in the event, expanding the expression of the "Black Myth" IP within contemporary Eastern aesthetics and youth culture through collaborative booths and interactive signings [4] - Multiple new spring limited derivative products will be launched simultaneously at the event, with online releases also available in physical stores [4]