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果然财经|贝壳隐藏二手成交价,楼市开启蒙眼厮杀大战?
Qi Lu Wan Bao· 2025-10-21 03:19
Core Viewpoint - Beike's decision to hide second-hand housing transaction prices has raised concerns about transparency in the real estate market, potentially leading to a "guessing game" for buyers and sellers, and altering the dynamics of price negotiations [2][12][15] Group 1: Impact on Market Dynamics - The removal of visible transaction prices may lead to increased information asymmetry, allowing sellers to set higher prices without a clear benchmark, which could result in inflated asking prices and flexible commission negotiations for intermediaries [11][12] - Beike's historical commitment to transparency has been compromised, which may erode customer trust and lead to a decline in transaction frequency as buyers and sellers become more hesitant [11][14] - The change is seen as a response to market pressures, including the rise of "zero commission" models that have disrupted traditional commission structures, prompting Beike to adapt its pricing strategy [14][15] Group 2: Historical Context and Recent Developments - Beike's move to hide transaction prices is not unprecedented; similar actions were taken in cities like Shenzhen and later in other major cities, indicating a broader trend in response to market conditions [3][14] - The decision aligns with recent initiatives from real estate associations aimed at stabilizing market expectations and preventing panic selling among homeowners [14][15] - The shift may also be a strategic maneuver to counteract negative market sentiment and protect property values, as publicized low transaction prices have been linked to increased seller anxiety [12][15] Group 3: Stakeholder Reactions - Real estate agents express mixed feelings; while some believe it will not significantly impact their operations, others worry about the long-term implications for market trust and competition [10][11] - Buyers are increasingly reliant on informal channels for price information, leading to a more fragmented and uncertain purchasing process [12][14] - There are calls for greater transparency in the market, with suggestions for government involvement to provide reliable transaction data to buyers and sellers [14][15]