国盛证券研报指，9月百强房企销售环比正增，主要受季节性因素、核心城市限购政策放松以及房企新 规产品加推等因素的带动。该行维持行业"增持"评级，认为2025年仍然是以政策为核心主导力量，中介 行业看好贝壳。(格隆汇) 贝壳(BEKE.US)盘前涨超1%，报18.55美元。消息面上，中指研究院监测数据显示，2025年1~9月， TOP100房企销售总额为26065.9亿元，同比下降12.2%，降幅较1~8月收窄1.1个百分点。其中，9月单月 TOP100房企销售总额环比增长11.9%；从企业表现来看，百强房企中有72家房企单月业绩环比增长，其 中45家企业单月业绩环比增幅大于30%。 ...

记者来到位于北京五环外的几个新房楼盘时看到，每个楼盘都有不少市民在看房和洽谈，户型从70多平方米的两居到160多平方米的四 居，种类和户型丰富。销售人员介绍，今年这个假期，为了满足大家的看房需求，他们特意延长了下班的时间。 在北京8月出台的楼市新政推动下，9月1日—29日，新房网签0.32万套，同比增长12.6%，环比增长21.6%。受此影响，随后的这个假期， 多数在售楼盘的到访量和成交量都有所上升。 不只是北京，在上海、广州、深圳等城市，多家头部房企都选择在国庆中秋长假期间，通过特价房、购房补贴等"组合拳"来刺激销售。据 不完全统计，9月下旬以来，已有包括重庆、合肥、武汉、广州、长春、邵阳、东莞等多地发布楼市相关新政，涵盖公积金政策优化、限购松 绑、购房补贴等举措，推动市场活跃度显著提升。业内人士表示，从假期期间的政策效果来看，政策在一定程度上提振了市场信心，为"金九 银十"需求释放奠定了基础。在湖北，省住建厅的数据显示，国庆中秋假期期间，全省房地产销售面积同比增长12.9%，武汉、黄石、咸宁、 孝感、十堰等多地涨幅明显。 今年这个假期记者还注意到一个特点，就是不少城市正在销售的楼盘都在主打"好房子"，不但 ...

莱坊最新全球超级豪宅报告指出，香港第2季录得约53宗超级豪宅成交，位列全球统计城市的第四多， 按季亦增长约26.2%，涉及成交金额约9.97亿元，较首季劲升约43.9%。不过，较去年第2季约61宗及约 11.91亿元，仍减少约13.1%与下跌约16.3%。 莱坊高级董事及住宅物业代理部主管刘文华表示，香港豪宅市场于2025年第2季展现显著增长，不论交 易量或金额均按季上升，反映尽管面对宏观挑战，市场积压需求仍具韧性，预期复苏趋势将延续至下半 年，进一步巩固香港作为国际超级豪宅枢纽的地位。 根据报告内容，今年第2季全球12个市场涉及金额超过1,000万美元(折合约7,800万港元)的豪宅成交，多 达590宗，总成交金额达约118.48亿美元，较今年首季分别增长约12.1%及上升约26.5%；比较2024年同 期，更增长约18.7%及上涨约33.6%。 报告又指，第2季纽约的超级豪宅成交金额约28.58亿元，为全球首位，按季大幅上涨约1倍；而迪拜期 间成交量高达143宗，稳占榜首，按季上升约28.8%。 该公司全球研究部主管Liam Bailey表示，全球超级豪宅市场持续展现强劲表现。迪拜仍然维持领先地 位，纽约 ...

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of ten initiatives aimed at regulating the real estate brokerage sector to stabilize the market during a critical recovery phase [2][5]. Group 1: Market Stability and Information Disclosure - The association emphasizes the importance of real estate brokerage services and market information services in stabilizing the real estate market [2]. - It calls for maintaining a correct public opinion direction and objectively disclosing market information, avoiding exaggerated claims about market risks [5]. - The initiatives discourage the use of misleading headlines and ensure that market data is accurate and reliable [5][6]. Group 2: Business Operations and Ethical Practices - The initiatives prohibit false property viewings and enticing homeowners to list at lower prices, aiming to eliminate unethical practices [6][7]. - It is stated that brokers should scientifically assess property values and avoid using manipulative tactics to pressure homeowners into lowering prices [7] - The association insists on accurately reflecting market prices and not artificially lowering quotes to disrupt market order [7][8]. Group 3: Consumer Rights and Fee Transparency - The initiatives require clear pricing for services, ensuring that all fees are publicly displayed and no undisclosed charges are applied [8]. - It prohibits improper competition through promises of rebates or commissions to buyers and demands that brokers maintain normal financial order [8][9]. Group 4: Fair Competition and Market Ecology - The association calls for the prohibition of exclusive agreements that could harm fair competition in the market [9]. - It encourages reasonable fee determination based on the quality of brokerage services and discourages low-price competition that undermines industry standards [9].

（原标题：香港二手房价格微跌 呈磨底企稳迹象） 10月3日，中原地产在官网发布最新数据，于9月22日至28日当周，衡量香港二手房价格的中原城市领先 指数按周下跌0.2%，至139.94。 2025年，香港仅将印花税政策调整为楼价400万港元及以下住宅单位的印花税从6万港元降至100港元,政 策力度弱于2023-2024年的全面"撤辣"措施。尽管如此,2025年上半年内地买家占比提升至17.74%(2020年 仅5.90%),为市场注入新增需求。 香港经济回暖，带来收入预期改善,叠加阶段性宽松利率环境(如HIBOR短期下降),支撑楼市初步止跌。 2025年1-8月私人住宅房价指数仅微跌0.24%,显示价格磨底后企稳迹象。 中原城市领先指数显示,香港二手房价格在2025年二季度延续企稳迹象,中小型单位(100平方米以下)价格 环比上涨0.2%,大型单位(100平方米及以上)环比下跌2.7%。同比跌幅收窄至-3.8%(中小型)和-5.8%(大型), 较2024年四季度的同比跌幅有所改善。 2025年新房成交中,新界低价盘(如十四鄉、屯門、将軍澳)热度较高,成交量占比达50%,而中心城区库存 压力仍存。 ...

现在为了卖个房子，都荒唐到什么地步了。 房产中介竟然培训"演员"，轮番给房东施压，339万的房子被砍到280万，538万的房子被演到510万，一场戏就能白捡几十万。 我们来看这段话："你尽量讲优点，缺点的话，可以讲一到两点，因为讲多了，房东可能认为是演员。" 这两天，上海房产中介的套路被曝光，中介招募职业看房人，每场演出能挣200元。 这些经过培训的群演不仅点评装修挑刺户型，还要轮番给房东施压，让房东主动降价。 一名中介工作人员透露，他每天需要带15个客户看房，这是公司的要求，通过这种方式，他可以不断跟房东反馈价格，加速成交。 一套挂牌价339万元的房子，同户型市场成交价为285万元，中介却让演员从280万元开始报价。 然而，二手房市场的买卖双方博弈却在加剧。 据中介内部人员透露， 假带看 现象的背后是严格的KPI考核，在部分中介机构内部，每日15组带看量的硬性考核指标，为了完成任务、获取绩效，他们不得不走上造假捷径。 上海市房地产经纪行业协会已连夜约谈二十多家相关企业，要求头部机构启动内部核查。 当房东听到这个价格大吃一惊后，中介会指导演员假装出去打电话和家人商量，实际上是被通知可以加点价。 就这样，在精心 ...

智通财经APP获悉，根据美联物业分行统计，10月份首个周末(10月4-5日)15个指标屋苑预约看楼量录得 约537组，较上周末约528组按周续升约1.7%。 美联物业住宅部行政总裁布少明表示，踏入第四季，预期楼市气氛将持续向好，随着减息周期启动，购 买力将会进一步释放。而10月份多个新盘部署应市，料新盘市场亦会相当热闹，吸纳客源，但本周末未 有大型全新盘推售，一手市场则以加推的余货盘为主，故焦点重投二手。此外，中秋节前周末部分市民 及家庭亦忙于过节，阻碍二手看楼活动，但二手预约看楼量仍然表现活跃，按周靠稳微升。 ...

Core Viewpoint - The real estate industry in Beijing is experiencing a significant increase in transaction volume, driven by policy adjustments and market dynamics, while facing challenges related to high listing volumes and pricing pressures [3][6][8]. Group 1: Market Dynamics - The Beijing real estate market saw a notable increase in second-hand housing transactions, with September recording an average of 525 daily transactions, a 22% increase from August and a 27% increase year-on-year [3]. - In September, the total number of second-hand residential contracts reached 15,843, marking a 19.4% year-on-year increase and a 20.5% month-on-month increase [6]. - The "Golden September and Silver October" period traditionally boosts real estate sales, with both buyers and developers actively participating in the market [7]. Group 2: Policy Impact - Recent policy changes, including the relaxation of purchase restrictions outside the Fifth Ring Road, have allowed previously ineligible buyers to enter the market, thus increasing overall transaction volumes [6]. - The Beijing Municipal Housing and Urban-Rural Development Committee issued 25 new pre-sale permits in September, providing nearly 6,000 new housing units, which has stimulated market activity [6]. Group 3: Pricing and Supply Issues - Despite the increase in transaction volume, the high number of listings (14.1 million as of October 2) indicates a supply-demand imbalance, leading to continued downward pressure on prices [3][7]. - Analysts suggest that the current market conditions reflect a "price for volume" strategy, where sellers are compelled to lower prices to attract buyers, particularly in a high-supply environment [7][9]. - The introduction of new housing products with higher usable area ratios has further complicated the market, impacting the pricing dynamics of second-hand homes [8][9]. Group 4: Industry Practices - The Beijing Real Estate Brokerage Industry Association has issued guidelines to curb unethical practices among real estate agents, including false showings and price manipulation tactics [3][8]. - Reports of agents hiring individuals to create artificial demand and pressure sellers to lower prices highlight the complexities and challenges within the current market environment [8][9].

Core Viewpoint - The real estate industry in Beijing is experiencing a significant shift with new regulations aimed at curbing unethical practices among real estate agents, coinciding with a notable increase in transaction volumes during the traditional peak season of "Golden September and Silver October" [1][4]. Group 1: Regulatory Changes - The Beijing Real Estate Brokerage Industry Association issued ten initiatives to regulate real estate brokerage behavior, prohibiting false showings, price manipulation, and unethical practices that harm homeowners' rights [1]. - The new regulations aim to address the high listing volumes and supply pressures in the second-hand housing market, emphasizing the need for fair pricing and ethical conduct among agents [2][7]. Group 2: Market Performance - In September, Beijing's second-hand housing market saw a daily average transaction of 525 units, a 22% increase from August and a 27% year-on-year growth [1]. - The total number of second-hand residential contracts signed in September reached 15,843, marking a 19.4% year-on-year increase and a 20.5% month-on-month increase [4]. - The increase in transactions is attributed to policy adjustments, an uptick in new housing supply, and a market trend of "price for volume" [4][5]. Group 3: Supply and Demand Dynamics - The high listing volume in the second-hand market is creating supply-side pressure, with 14.1 million units listed as of October 2 [1]. - The introduction of new housing projects, with nearly 6,000 units approved for sale in September, is providing buyers with more options and stimulating market activity [5]. - Analysts suggest that as supply continues to rise alongside demand, the market may stabilize, but prices are likely to remain under pressure due to competitive pricing strategies among sellers [5][6]. Group 4: Future Outlook - The real estate market is expected to maintain a high level of listing activity, with a moderate recovery in transaction volumes anticipated in the fourth quarter [6]. - The ongoing trend of "price for volume" is likely to persist in the short term, influenced by the high inventory levels and market expectations [6][7].

倡议提出规范信息发布，杜绝采用"标题党"手法，不以"房价大跌""暴跌"等夸大其词的表述吸引关注， 确保发布的市场价格、解读的市场行情真实、准确、全面，数据来源真实可靠且言之有据。 北京商报讯（记者 王寅浩 李晗）近日，北京房地产中介行业协会发布《关于规范房地产经纪行为、助 力市场健康发展的倡议》（以下简称"倡议"）。倡议围绕舆论导向、业务操作、收费行为及市场竞争四 大核心领域，提出了十项具体规范要求，涉及禁止虚假带看及引诱业主低价挂牌、不得采用PUA手段损 害房主合法权益、不得做局砸盘等方式对房主施加降价压力等。 在客观全面披露市场信息方面，倡议强调不唱衰做空市场，不得发布、传播夸大房地产市场风险、制造 市场恐慌的言论，应客观理性地解读市场数据。同时，要真实反映市场信息，不得故意选取存在明显硬 伤的低价房源作为市场代表性案例，避免以偏概全、以点带面片面解读市场行情。 在规范业务操作方面，倡议书提出，禁止虚假带看及引诱业主低价挂牌。不得为满足公司KPI考核雇佣 人员制造虚假带看量，更不得为取得"热销房源"等标签引诱房主低价挂牌。 在维护消费者权益与规范收费方面，倡议重申收费明码标价以及规范佣金收取，具体包括严格 ...