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连云港月牙岛景区多巴胺石头王国成国庆爆款 “1+N”模式解锁文旅增收新密码
Yang Zi Wan Bao Wang· 2025-10-02 09:53
Core Insights - The "Dopamine Stone Kingdom" at Yueya Island Scenic Area has become a popular destination during the National Day holiday, attracting many visitors and transforming foot traffic into sustained consumer engagement [1][8] - The "dopamine" theme is identified as a new trend in the cultural tourism market for 2025, with various regions launching similar projects to create unique visual experiences and emotional value for travelers [2][4] Group 1: Core Attraction - Yueya Island Scenic Area has effectively captured the trend by positioning the "Dopamine Stone Kingdom" as its main attraction, featuring artistically painted giant colorful stones that enhance the scenic area's recognition and shareability [4][8] Group 2: Diverse Experiences - The scenic area has expanded its offerings around the core attraction, providing various leisure experiences such as a petting zoo, family-friendly sports areas, and inflatable play zones, catering to families and children [5][7] - For young visitors seeking relaxation and social interaction, the lakeside barbecue and fishing areas offer unique options, allowing guests to enjoy food and sunset views in a leisurely atmosphere [7][8] Group 3: Business Model Transformation - By implementing the "1 core attraction + N diverse experiences" model, Yueya Island Scenic Area has successfully shifted from a one-time ticket economy to a comprehensive cultural tourism revenue model, gaining a competitive edge in the crowded holiday tourism market [8]