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连云港月牙岛景区多巴胺石头王国成国庆爆款 “1+N”模式解锁文旅增收新密码
Yang Zi Wan Bao Wang· 2025-10-02 09:53
"多巴胺"主题是2025年文旅市场的新趋势,全国各地纷纷推出类似项目,通过高饱和度色彩与文旅场景的融合,为旅客创造独特的视觉体验和情绪价值。 国庆假期,连云港月牙岛景区打造的"多巴胺石头王国"火爆出圈,成为广大市民、游客的热门打卡地。景区还提供萌宠乐园、滨湖烤吧、垂钓园等多元玩 法,通过"1+N"的文旅模式,成功将"流量"变为"留量",带动景区各项目消费。 "1"个核心吸引力 围绕核心景观,月牙岛景区拓展出"N"种休闲体验承接游客。萌宠乐园内,孩子们与羊驼、梅花鹿、兔子等动物亲密互动。不远处的亲子足球场和膨胀动 物气模区,则成为了家庭游客释放活力、共享欢笑的快乐天地。 对于追求休闲与社交的年轻人而言,滨湖烤吧和垂钓园提供了别样选择。傍晚时分,游客们在湖畔微风中小聚,享受美食,静观落日,体验"慢生活"的惬 意。此外,贯穿景区的观光小火车、可随心停靠的观光车以及滨湖骑行项目,也为游客提供了多样化的游览方式。 月牙岛景区精准把握这一潮流,以"多巴胺石头王国"作为整个景区的核心吸引力,这些由艺术家亲手绘制的巨型彩色石头,错落有致地分布在北岛百草 园,为游客提供了丰富的拍照打卡背景,提升了景区的辨识度与传播力。 "N" ...
以“小而美”场景焕新盘活城市闲置空间
Chang Sha Wan Bao· 2025-06-30 07:12
Core Viewpoint - The article discusses the transformation of urban renewal and cultural tourism markets in China, emphasizing the shift from traditional heavy asset models to a "small but beautiful" approach that focuses on emotional value and personalized experiences [3][5]. Theoretical Core and Methodological Framework - The "small but beautiful" scenario renewal theory is introduced as an innovative concept to address changes in the cultural tourism market, relying on light assets, agility, and collaborative networks [3][5]. - The methodology consists of three main modules: a three-dimensional space renewal system, a golden triangle collaborative mechanism, and a light asset closed-loop operation model [5][6]. Innovative Practices in Three-Dimensional Space Renewal - In flat space, the focus is on functional reorganization and scene connection, exemplified by the Guangdong Yunfu service area, which increased surrounding traffic by 40% and commercial value by 2.3 times [7]. - In vertical space, the Shanghai M50 creative park utilizes vertical layout to create an art industry ecosystem, achieving a 50% rent premium [8]. - In network space, digital technologies like VR/AR are used to break physical boundaries, as seen in Zhangjiajie’s metaverse scenic area, where online derivative income exceeded ticket revenue by 30% [8]. Golden Triangle Collaborative Mechanism - The government plays a crucial role in guiding urban renewal through policies that attract social capital, as demonstrated by Zhengzhou's successful utilization of idle assets [9]. - Capital innovation is essential for addressing funding challenges in urban renewal projects, with new financial products like phased loans being introduced [10]. - Enterprises focus on cultural IP incubation and commercial transformation, leading to significant visitor increases and revenue growth in various projects [11][12]. Implementation Pathways for Light Asset Closed-Loop Operation Model - Modular design is implemented to reduce costs and enhance efficiency, as shown in Chengdu's mall renovation, which cut construction time by 30% and costs by 25% [13]. - Digital operations are emphasized for precise management and enhanced visitor experiences, with Huangshan's old street achieving a 100% increase in foot traffic [13]. - Asset securitization is utilized to accelerate capital recovery, exemplified by a project in Guangzhou that reduced investment recovery time from 7.2 years to 2.8 years [14]. Practical Cases of Space Transformation - Various successful transformations are highlighted, including the Zhangjiajie metaverse scenic area, Nanjing's historical district, and the M50 creative park, each demonstrating innovative approaches to urban renewal [15][16]. Ecological Partnership Relationship Construction - A four-dimensional collaborative mechanism is proposed, clarifying roles among government, capital, enterprises, and society to ensure effective project execution [18]. - A dynamic profit-sharing model is suggested to balance interests among stakeholders, ensuring sustainable cooperation [18]. - A comprehensive risk prevention system is recommended to mitigate potential risks throughout the project lifecycle [18].
龙舟赛事、非遗文创、萌宠乐园……当端午节邂逅儿童节,山东——创新文旅产品供给,让传统与童趣“撞个满怀”
Da Zhong Ri Bao· 2025-06-02 01:08
Group 1: Market Performance - During the Dragon Boat Festival holiday, Shandong's cultural and tourism market saw a significant boost, with 3.356 million visitors recorded on the second day, representing a year-on-year increase of 11.1% [1] - The total revenue generated by the 200 monitored tourist attractions reached 140 million yuan, marking a 9.3% increase compared to the previous year [1] Group 2: Dragon Boat Racing Events - The 24th Ming Lake Dragon Boat Invitation Race took place, attracting significant attention and participation, with teams from various regions competing [2] - The keyword searches related to "dragon boat" and "zongzi" surged by 270% in the week leading up to the festival, indicating a growing interest in these traditional activities [2] Group 3: Cultural and Interactive Experiences - The Dragon Boat Festival featured various interactive activities such as traditional games and local delicacies, enhancing the visitor experience and promoting cultural engagement [3] - In Linyi's Langya Ancient City, a vibrant market showcased intangible cultural heritage products, and visitors participated in activities like zongzi-making competitions [4] Group 4: Family-Oriented Activities - The overlap of the Dragon Boat Festival with Children's Day led to a rise in family-oriented tourism, with many attractions offering special activities for children [6] - Attractions like the Jinan Flower Port introduced unique experiences such as pet parades and traditional crafts, resulting in a 153% increase in daily visitor numbers [7]