Core Points - The 2025 Century Agricultural Carnival has commenced in Qianjiang Century City, featuring various family-friendly activities and attractions [1][2] - The event includes a parent-child amusement park with interactive experiences such as rice harvesting and animal interactions [1] - The carnival also hosts a marketplace where visitors can enjoy local delicacies and cultural products [2] Group 1 - The carnival features a variety of activities including a fun sports event, rice field market, and a parent-child amusement park [1] - Visitors can participate in hands-on agricultural experiences, such as rice cutting and threshing, enhancing their understanding of farming [1] - The parent-child amusement park includes attractions like a petting zoo with animals such as peacocks, lambs, and rabbits, providing close interactions for families [1] Group 2 - The rice field market offers food tasting opportunities, showcasing local agricultural products and providing a unique experience for visitors [2] - The market also includes the distribution of shopping vouchers and displays of trendy products, enhancing the overall visitor experience [2] - Visitors can enjoy light coffee and other refreshments in a scenic outdoor setting, contributing to a relaxed atmosphere [2]

Core Insights - The "Dopamine Stone Kingdom" at Yueya Island Scenic Area has become a popular destination during the National Day holiday, attracting many visitors and transforming foot traffic into sustained consumer engagement [1][8] - The "dopamine" theme is identified as a new trend in the cultural tourism market for 2025, with various regions launching similar projects to create unique visual experiences and emotional value for travelers [2][4] Group 1: Core Attraction - Yueya Island Scenic Area has effectively captured the trend by positioning the "Dopamine Stone Kingdom" as its main attraction, featuring artistically painted giant colorful stones that enhance the scenic area's recognition and shareability [4][8] Group 2: Diverse Experiences - The scenic area has expanded its offerings around the core attraction, providing various leisure experiences such as a petting zoo, family-friendly sports areas, and inflatable play zones, catering to families and children [5][7] - For young visitors seeking relaxation and social interaction, the lakeside barbecue and fishing areas offer unique options, allowing guests to enjoy food and sunset views in a leisurely atmosphere [7][8] Group 3: Business Model Transformation - By implementing the "1 core attraction + N diverse experiences" model, Yueya Island Scenic Area has successfully shifted from a one-time ticket economy to a comprehensive cultural tourism revenue model, gaining a competitive edge in the crowded holiday tourism market [8]

Core Viewpoint - The article discusses the transformation of urban renewal and cultural tourism markets in China, emphasizing the shift from traditional heavy asset models to a "small but beautiful" approach that focuses on emotional value and personalized experiences [3][5]. Theoretical Core and Methodological Framework - The "small but beautiful" scenario renewal theory is introduced as an innovative concept to address changes in the cultural tourism market, relying on light assets, agility, and collaborative networks [3][5]. - The methodology consists of three main modules: a three-dimensional space renewal system, a golden triangle collaborative mechanism, and a light asset closed-loop operation model [5][6]. Innovative Practices in Three-Dimensional Space Renewal - In flat space, the focus is on functional reorganization and scene connection, exemplified by the Guangdong Yunfu service area, which increased surrounding traffic by 40% and commercial value by 2.3 times [7]. - In vertical space, the Shanghai M50 creative park utilizes vertical layout to create an art industry ecosystem, achieving a 50% rent premium [8]. - In network space, digital technologies like VR/AR are used to break physical boundaries, as seen in Zhangjiajie’s metaverse scenic area, where online derivative income exceeded ticket revenue by 30% [8]. Golden Triangle Collaborative Mechanism - The government plays a crucial role in guiding urban renewal through policies that attract social capital, as demonstrated by Zhengzhou's successful utilization of idle assets [9]. - Capital innovation is essential for addressing funding challenges in urban renewal projects, with new financial products like phased loans being introduced [10]. - Enterprises focus on cultural IP incubation and commercial transformation, leading to significant visitor increases and revenue growth in various projects [11][12]. Implementation Pathways for Light Asset Closed-Loop Operation Model - Modular design is implemented to reduce costs and enhance efficiency, as shown in Chengdu's mall renovation, which cut construction time by 30% and costs by 25% [13]. - Digital operations are emphasized for precise management and enhanced visitor experiences, with Huangshan's old street achieving a 100% increase in foot traffic [13]. - Asset securitization is utilized to accelerate capital recovery, exemplified by a project in Guangzhou that reduced investment recovery time from 7.2 years to 2.8 years [14]. Practical Cases of Space Transformation - Various successful transformations are highlighted, including the Zhangjiajie metaverse scenic area, Nanjing's historical district, and the M50 creative park, each demonstrating innovative approaches to urban renewal [15][16]. Ecological Partnership Relationship Construction - A four-dimensional collaborative mechanism is proposed, clarifying roles among government, capital, enterprises, and society to ensure effective project execution [18]. - A dynamic profit-sharing model is suggested to balance interests among stakeholders, ensuring sustainable cooperation [18]. - A comprehensive risk prevention system is recommended to mitigate potential risks throughout the project lifecycle [18].

Group 1: Market Performance - During the Dragon Boat Festival holiday, Shandong's cultural and tourism market saw a significant boost, with 3.356 million visitors recorded on the second day, representing a year-on-year increase of 11.1% [1] - The total revenue generated by the 200 monitored tourist attractions reached 140 million yuan, marking a 9.3% increase compared to the previous year [1] Group 2: Dragon Boat Racing Events - The 24th Ming Lake Dragon Boat Invitation Race took place, attracting significant attention and participation, with teams from various regions competing [2] - The keyword searches related to "dragon boat" and "zongzi" surged by 270% in the week leading up to the festival, indicating a growing interest in these traditional activities [2] Group 3: Cultural and Interactive Experiences - The Dragon Boat Festival featured various interactive activities such as traditional games and local delicacies, enhancing the visitor experience and promoting cultural engagement [3] - In Linyi's Langya Ancient City, a vibrant market showcased intangible cultural heritage products, and visitors participated in activities like zongzi-making competitions [4] Group 4: Family-Oriented Activities - The overlap of the Dragon Boat Festival with Children's Day led to a rise in family-oriented tourism, with many attractions offering special activities for children [6] - Attractions like the Jinan Flower Port introduced unique experiences such as pet parades and traditional crafts, resulting in a 153% increase in daily visitor numbers [7]