Core Insights - Traditional movies are facing challenges in box office performance and audience engagement due to their two-dimensional narrative style [1][3] - The summer film season of 2025 has seen a total box office exceeding 76 billion yuan, with several films surpassing 300 million yuan in box office [1] - The summer film slate includes 128 films, with a diverse range of genres, indicating a potential for multiple viewing trends [3] Industry Trends - The emergence of VR movies, such as "The Legend of Fengshen Prequel," showcases a new format that could enhance audience experience and engagement [3][4] - The film industry is exploring immersive technologies and emotional storytelling to deepen audience resonance and redefine the boundaries of cinema [4] - The competitive landscape of this summer's films is strong, particularly in the animation genre, which is expected to provide a solid foundation for the overall film market [3]