Group 1 - The total box office for the summer season of 2025 (June to August) has surpassed 7.6 billion yuan, with top films like "Nanjing Photo Studio" and "Jurassic World: Rebirth" each exceeding 300 million yuan in box office revenue [1] - A total of 128 films have been scheduled for the summer season, including 45 drama films and 29 animated films, indicating a diverse supply that is expected to meet varied audience demands and stimulate multiple viewing trends [1] - The performance of headliner films this summer is strong, and the solid foundation of animated films is anticipated to support the overall film market for the year [1] Group 2 - A new film format, VR movies, has emerged this summer, with the VR film "Fengshen Qianchuan" debuting in Shanghai, showcasing significant potential despite not being included in national box office statistics yet [1] - The immersive experience provided by VR films is seen as a way to enhance audience engagement and emotional resonance, potentially addressing challenges faced by traditional two-dimensional films [2] - The chairman of Xingge Media expressed that 360-degree immersive interactive films could represent the future of cinema, expanding the definition of film and offering more consumption possibilities [2]

如今，传统电影仍保持着二维单向叙事，在票房与观众注意力等方面面临挑战。 今年夏天，电影市场还涌现出一种新的形式——VR大电影。虽然该形式暂时还未计入全国票房统计， 但在业内看来，该电影形式有较大的前景。 8月5日，VR大电影《封神前传》登陆上海BFC外滩金融中心。该电影以4K技术还原从中国第一位女将 军妇好的墓地出土的"国之重器"，通过三维建模，在《封神前传》中，观众可伸手触碰鸮首凌厉的线 条，甚至能将头伸到司母辛鼎内，在内壁寻找三千年前的"妇好"的铭文。 媒体体验活动当天，第一财经记者也戴上VR眼镜，仿佛身处烽火连城的战场，感受血色天空笼罩四 野。整个观影过程约为40分钟，观众仿佛身临其境，领略了殷商时期亦真亦幻的故事。 据灯塔专业版数据，截至8月7日，2025年暑期档（6月—8月）电影总票房（含预售）突破76亿元。《南 京照相馆》《长安的荔枝》《侏罗纪世界：重生》《F1：狂飙飞车》《名侦探柯南：独眼的残像》 《罗小黑战记2》《酱园弄·悬案》《戏台》暂列票房前8名，且单片档期票房均已突破3亿。 据灯塔专业版数据显示，暑期档定档影片达128部（含待映），其中剧情片45部，动画片29部。灯塔专 业版数据分析师陈 ...