Core Insights - Alzheimer's disease is referred to as a "merciless memory killer," leading to progressive declines in memory and cognitive abilities, affecting approximately 10 million patients in China and contributing to a global dementia case every 3 seconds [2][3] Group 1: Music Therapy Initiatives - Tencent Music is launching a public welfare project titled "Listening to the Echoes of Memory," which utilizes 40 Hz gamma audio to potentially improve the brain conditions of Alzheimer's patients [4] - The project will feature classic songs from nine celebrity ambassadors, including Huang Bo and Hu Haiquan, adapted into a special album aimed at Alzheimer's patients [4] Group 2: Community Engagement and Awareness - Tencent Music has introduced a memory training mode in its K Song platform, allowing elderly users to sing along with missing lyrics to help restore their memory [7] - The MTX project invites young learners to co-create a themed song titled "Unfading Love" using AI tools, raising awareness about Alzheimer's and its impact on families [7] Group 3: Impact and Reach - The initiatives have garnered significant attention, with over 200 million views and more than 2.16 million user interactions within 30 days of the project's launch [7] - The 40 Hz gamma music therapy album has achieved over 2 million plays, indicating a strong public interest in the intersection of music and Alzheimer's care [7]