Core Viewpoint - The article discusses the rapid advancement of 4K ultra-high-definition (UHD) broadcasting in China, driven by government policies and infrastructure upgrades, positioning China as a leader in the 4K ecosystem in East Asia, while contrasting it with the struggles faced by Japan and other regions in adopting similar technologies [6][8][38]. Group 1: Policy and Infrastructure Development - The Chinese government is spearheading a national-level initiative to promote 4K UHD broadcasting, with a target of over 20 4K channels by the end of 2025 [8][9]. - The "Ultra HD Development Year" in 2025 aims to add 18 million UHD set-top boxes, reaching a total of 300 million UHD terminals nationwide [20][9]. - The initiative includes a comprehensive approach involving supply-side reforms to enhance content quality and user experience, addressing the long-standing issue of outdated content on large screens [8][21]. Group 2: Market Dynamics and Consumer Behavior - Despite a significant drop in daily TV usage rates from 70% in 2016 to below 30% in 2022, the demand for larger screens is increasing, with sales of TVs over 75 inches growing by over 200% [21][23]. - The article highlights a shift in consumer preferences towards high-quality viewing experiences, with a notable increase in the demand for HDR (High Dynamic Range) content, which enhances visual quality [23][25]. - The transition to 4K UHD is expected to stimulate a wave of consumer upgrades, as older TVs may not support the full UHD experience, leading to a potential surge in sales of new UHD televisions [30][21]. Group 3: Content Production and Broadcasting Strategies - Major broadcasters like Beijing and Oriental TV are adopting strategies to upgrade existing popular programs to 4K, ensuring a solid viewer base while minimizing risks associated with new content [18][19]. - The article emphasizes the importance of maintaining control over content production and broadcasting standards, with China developing its own HDR standard, HDR Vivid, to support the UHD transition [37][36]. - The integration of 4K content into cinemas and public displays is part of a broader strategy to enhance the visibility and accessibility of UHD content, further solidifying China's position in the global UHD landscape [35][36]. Group 4: Competitive Landscape and Global Positioning - The article contrasts China's proactive approach to 4K broadcasting with the struggles of Japan's private broadcasters, which are facing significant financial losses and are withdrawing from 4K broadcasting [33][38]. - China's unique strategy, driven by state support, aims to establish a robust UHD ecosystem that not only meets domestic demand but also positions the country as a leader in global UHD content production and standards [38][33]. - The successful implementation of these strategies could lead to significant advancements in China's cultural and technological landscape, enhancing its competitive edge in the global market [40][38].