Core Viewpoint - The Japanese flat-panel TV market is experiencing growth, with June 2025 shipments showing a 6.7% increase compared to the same month last year, reaching 394,000 units, marking the second consecutive month of growth and the highest monthly shipment since December 2024 [1][3]. Group 1: TV Shipment Data - In June 2025, shipments of 60-inch and larger TVs increased significantly by 16.2% to 69,000 units, while shipments of 50-59 inch TVs slightly decreased by 0.5% to 122,000 units [3]. - The 4K TV segment saw a remarkable growth of 36.2% in June 2025, with shipments reaching 261,000 units, the highest monthly shipment since December 2024 [3]. - The share of 4K TVs in the overall flat-panel TV shipments reached 66.2% in June 2025, with a shipment value of 36.7 billion yen, accounting for 90.4% of the total flat-panel TV shipment value of 40.6 billion yen [3]. Group 2: OLED TV Performance - In contrast, OLED TV shipments in June 2025 decreased by 16.6% to 45,000 units, marking the 12th consecutive month of decline [3]. - The shipment value of OLED TVs in June 2025 was 9.8 billion yen [3]. Group 3: Overall Market Trends - For the first half of 2025 (January to June), the total flat-panel TV shipments in Japan decreased by 0.4% year-on-year to 2.112 million units, with 4K TV shipments slightly increasing by 0.4% to 1.07 million units, while OLED TV shipments plummeted by 42.3% to 138,000 units [3]. - The overall digital home appliance shipment value in June 2025 fell by 3.7% year-on-year to 92.2 billion yen, marking the eighth consecutive month of decline [4]. - The shipment value for flat-panel TVs and related imaging devices decreased by 4.8% to 47.9 billion yen, while audio-related devices and automotive AVC machines also experienced declines [4].

Core Insights - The recent consumption activities in Anyue during the 2025 May Day holiday challenge the perception that county-level consumption lacks vitality, showcasing significant sales figures and crowded shopping areas [1][5] Group 1: Sales Performance - Anyue's supermarket achieved sales of 6.42 million yuan, while the trade-in program generated 7 million yuan in transactions, indicating robust consumer engagement [1] - On May 2, the home appliance trade-in orders exceeded 200, demonstrating a strong demand for upgrading household items [3] Group 2: Consumer Behavior - Consumers in county areas are willing to spend but prefer transparency in pricing, as evidenced by the impact of government subsidies on purchasing decisions [5] - The combination of promotional strategies tailored to different age groups has led to a 40% year-on-year increase in sales during the holiday period [5] Group 3: Night Economy - The night market in Anyue saw a surge in activity, with over thirty creative stalls emerging, indicating a shift in consumer behavior towards evening shopping [6] - The digital experience center attracted long queues, highlighting the growing interest in interactive and immersive experiences among families [6] Group 4: Cultural Events - The "Crayfish Beer Festival" attracted significant crowds, with the demand for food exceeding supply, showcasing the local culinary culture's appeal [3] - The integration of traditional culture with modern technology at the Anyue Stone Carving Digital Exhibition Center resulted in impressive sales of cultural products, reaching 50,000 yuan in a single day [3] Group 5: Economic Resilience - The data from Anyue's Business Bureau reflects a vibrant local economy, with various consumer stories illustrating the emotional and social aspects of spending [6][7] - The collective experiences of consumers during the holiday period highlight the sustainable consumption vitality rooted in everyday life [7]