Core Viewpoint - The article presents a new financing framework for Generation Z entrepreneurs, emphasizing that "financing equals sales" and that early-stage investments are fundamentally about selling future cash flow rather than just technology or products [1][3]. Financing as Sales - Early-stage investments focus on people, while later-stage investments focus on the business itself. Each financing round is essentially selling a "new product"—the future cash flow of the company [3]. - Stocks are defined as "rights to future earnings," and venture capital (VC) is described as "the most expensive money in the world," cautioning young entrepreneurs against misusing this capital [4]. 4P Model for Financing - **Product (What to Sell)**: Emphasizes the importance of the founding team, showcasing their learning curve and iteration speed to prove future earnings potential [7]. - **Price (How to Price)**: Valuation is determined by supply and demand, with financing windows representing a supply-demand negotiation. Entrepreneurs are advised to use "small steps and fast runs" along with scarcity narratives to increase demand [8]. - **Place (Where to Sell)**: Beyond targeting top executives of institutions, entrepreneurs should consider financial advisors, CEOs of invested companies, and industry rankings as distribution channels [9]. - **Promotion (How to Advertise)**: The minimum requirement is to accurately address buyers' core needs, leveraging influence through self-media, industry media, and trending events [10]. Differentiated Strategies for Generation Z - **Hotspot Integration**: Embedding product narratives within major annual topics like AI and sustainability to amplify impact [11]. - **Personalized IP**: Encouraging founders to manage personal podcasts or short video series that align their growth narratives with company public relations, allowing investors to invest in an evolving individual [11]. Exclusive Tactics for Generation Z - The article suggests leveraging influence as a key tool in the financing process, adapting to the unique characteristics of digital natives [12].