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别轻信“网红医生”,但不等于全面否定
Nan Fang Du Shi Bao· 2025-07-06 10:36
Core Viewpoint - The National Health Commission emphasizes the need for public caution regarding "internet celebrity doctors," who may misuse their authority for profit, while also recognizing the potential value of this group in disseminating health knowledge [1][2][4] Group 1: Current Issues with "Internet Celebrity Doctors" - Many "internet celebrity doctors" exploit their popularity for profit, engaging in practices such as misleading online consultations and selling overpriced medications under the guise of health education [1][2] - Some of these doctors gain fame not through their expertise but through the manipulation of their online presence by teams that may not involve the doctors themselves, leading to potential risks for patients [1][3] - The current situation highlights a significant problem in internet medical education, necessitating public awareness and caution against misleading information [1][4] Group 2: The Value of Online Medical Education - Despite the issues, the role of "internet celebrity doctors" in health education is acknowledged, as they can effectively reach a wider audience compared to traditional methods [2][3] - The revised Medical Practitioners Law emphasizes the obligation of doctors to educate both patients and the public, indicating a shift towards utilizing digital platforms for health guidance [2][3] - Self-media platforms can enhance the efficiency of medical knowledge dissemination, allowing for better interaction between doctors and patients [2][3] Group 3: Future Potential and Regulatory Needs - The integration of technologies like 5G and AI in online medical education could enhance the quality and accessibility of remote consultations and health guidance [3] - To address the current issues, there is a call for stricter regulations, including qualification checks for "internet celebrity doctors" and the establishment of a real-name verification system [3] - The industry must balance the need for regulation with support for doctors who provide quality content, ensuring that the ecosystem remains trustworthy and beneficial for public health [3][4]