Core Viewpoint - The article highlights the growing concern over the phenomenon of "internet celebrity doctors," emphasizing the need for regulation and the establishment of a trustworthy medical information ecosystem [1][4]. Group 1: Issues with Internet Celebrity Doctors - The rise of "internet celebrity doctors" is linked to the increasing demand for health knowledge among the public, coupled with a lack of media literacy and regulatory gaps on short video and live streaming platforms [4][5]. - Some "internet celebrity doctors" exploit this demand by creating misleading content, using anxiety-inducing tactics to attract attention, and promoting unverified treatments or high-priced products [3][4]. - The operational mechanism of these "internet celebrity doctors" includes fabricating medical expertise, creating false cases, and directing traffic to questionable medical institutions, ultimately leading to potential harm for patients [3][5]. Group 2: Proposed Solutions - Addressing the issue requires a multi-faceted approach involving various stakeholders, including stricter platform regulations, enhanced verification of medical qualifications, and accountability for misleading practices [5][6]. - Medical professionals are urged to adhere to ethical standards and prioritize patient health, while the public should improve their ability to discern credible health information [5][6]. Group 3: Positive Examples of Medical Influencers - The article also mentions genuine "internet celebrity doctors" who effectively disseminate accurate medical knowledge through engaging and accessible formats, thereby enhancing public understanding of health issues [7][9]. - Notable figures include Professor Chen Wei, who focuses on scientific weight loss knowledge, and Dr. Li He, who emphasizes cardiovascular health, both of whom have garnered significant followings for their educational content [9][10][15]. - The presence of trustworthy "internet celebrity doctors" is essential to counteract the influence of misleading information and to promote a healthier public discourse around medical topics [19].

Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos surrounding online health education, particularly concerning "internet celebrity doctors" who exploit medical knowledge for profit [1][2][3] Group 1: Current Trends in Online Health Education - Medical health education has become a popular topic on major online platforms, especially short video platforms, where many doctors are using live streaming and short videos to disseminate health knowledge [1] - The rise of "internet celebrity doctors" has led to concerns about the authenticity of medical information, as some are using their platforms primarily for profit rather than genuine education [2][3] Group 2: Ethical Concerns and Responsibilities - There are significant ethical issues arising from the actions of some "internet celebrity doctors," including the dissemination of false information and the violation of medical ethics, which can mislead the public [2][3] - Medical professionals are urged to maintain their integrity and reject scripts from fake production teams that promote misleading content [3] Group 3: Regulatory Measures and Recommendations - The National Health Commission, along with other relevant departments, is called to enhance supervision and regulation of false medical content and to hold all parties accountable, including doctors, medical institutions, and online platforms [3][4] - There is a need for improved content review processes on online platforms to combat the spread of misleading health information and to promote high-quality medical education [4]

Core Viewpoint - The National Health Commission emphasizes the need for public caution regarding "internet celebrity doctors," who may misuse their authority for profit, while also recognizing the potential value of this group in disseminating health knowledge [1][2][4] Group 1: Current Issues with "Internet Celebrity Doctors" - Many "internet celebrity doctors" exploit their popularity for profit, engaging in practices such as misleading online consultations and selling overpriced medications under the guise of health education [1][2] - Some of these doctors gain fame not through their expertise but through the manipulation of their online presence by teams that may not involve the doctors themselves, leading to potential risks for patients [1][3] - The current situation highlights a significant problem in internet medical education, necessitating public awareness and caution against misleading information [1][4] Group 2: The Value of Online Medical Education - Despite the issues, the role of "internet celebrity doctors" in health education is acknowledged, as they can effectively reach a wider audience compared to traditional methods [2][3] - The revised Medical Practitioners Law emphasizes the obligation of doctors to educate both patients and the public, indicating a shift towards utilizing digital platforms for health guidance [2][3] - Self-media platforms can enhance the efficiency of medical knowledge dissemination, allowing for better interaction between doctors and patients [2][3] Group 3: Future Potential and Regulatory Needs - The integration of technologies like 5G and AI in online medical education could enhance the quality and accessibility of remote consultations and health guidance [3] - To address the current issues, there is a call for stricter regulations, including qualification checks for "internet celebrity doctors" and the establishment of a real-name verification system [3] - The industry must balance the need for regulation with support for doctors who provide quality content, ensuring that the ecosystem remains trustworthy and beneficial for public health [3][4]