经济观察网 据央视新闻客户端消息，米兰当地时间2月16日13时，冬奥会国际广播中心（IBC）二层的8K影院迎来了一场特殊的直播。与往日紧张刺激的超 高清奥运赛事不同，各国媒体朋友们齐聚一堂，在8K影院内收看超高清中央广播电视总台《2026年春节联欢晚会》，共庆中国传统新春佳节。8K影院的清 晰画质、美轮美奂的色彩场景、精彩卓越的沉浸音效，给每个观众带来身临其境的视听体验。 8K影院围绕总台超高清和菁彩声制播流程和关键技术，全链路集成应用我国自主研发、国际领先的8K超高清视音频编解码、传输及显示等核心技术设备， 与雷曼光电等国内知名厂商合作，依托奥运会这一全球顶级平台，全方位体现总台技术创新引领力，推介中国超高清技术及设备的卓越性能与创新价值，树 立"中国智造"在国际视音频领域的新标杆。 除播放奥林匹克转播服务公司（OBS）指定赛事内容外，影院还设立了"总台时段"，进行精品纪录片、大电影《窗外是蓝星》等内容展映，通过总台精品力 作促进中外文化交流，展现总台作为国际一流新型主流媒体的强大引领力、传播力和影响力。 8K影院自2月6日正式运行以来，每日运行14个小时，日均来访超200人次，接待了国际奥委会主席柯丝蒂· ...

Global TV Market Overview - In 2023, global TV shipments reached 214 million units, a decline of 3.0% year-on-year, marking the lowest level in nearly a decade due to weak demand influenced by global economic downturn, high inflation, and consumer downgrade [1] - A slight recovery is expected in 2024, with shipments projected to increase to 215 million units, reflecting a year-on-year growth of 0.6% [1] 4K Ultra HD TV Market - In 2023, global 4K TV shipments were approximately 150 million units, accounting for over 70% of total TV shipments, solidifying its position as the market's absolute mainstream [2] - The 4K TV market is expected to grow to 160 million units in 2024, representing a year-on-year increase of about 6.7% [2] - North America is the largest contributor, with shipments reaching 65 million units, representing 40% of the global total, followed by the Asia-Pacific region, driven by the expansion of the middle class and broadband accessibility [2] Competitive Landscape of 4K/8K TV Market - Major players in the global 4K/8K TV market include Sony, LG, Samsung, and Sharp, with Samsung and Sony offering a wider range of sizes, while LG and Sony have relatively higher entry prices [4] - Domestic manufacturers such as TCL, Skyworth, and Hisense also hold a significant share in the global market [4] 8K Ultra HD TV Market - The growth of the 8K TV market has been slow compared to 4K TVs, with global shipments only reaching approximately 150,000 units in 2024, accounting for just 0.7% of total TV shipments [8] - The 8K TV market has faced several challenges, including high production costs, insufficient native 8K content, and the need for high bandwidth for streaming, which limits its penetration [9] - Despite these challenges, the 8K TV market still holds long-term potential under favorable policies, technological advancements, and industry collaboration [9]