Global TV Market Overview - In 2023, global TV shipments reached 214 million units, a decline of 3.0% year-on-year, marking the lowest level in nearly a decade due to weak demand influenced by global economic downturn, high inflation, and consumer downgrade [1] - A slight recovery is expected in 2024, with shipments projected to increase to 215 million units, reflecting a year-on-year growth of 0.6% [1] 4K Ultra HD TV Market - In 2023, global 4K TV shipments were approximately 150 million units, accounting for over 70% of total TV shipments, solidifying its position as the market's absolute mainstream [2] - The 4K TV market is expected to grow to 160 million units in 2024, representing a year-on-year increase of about 6.7% [2] - North America is the largest contributor, with shipments reaching 65 million units, representing 40% of the global total, followed by the Asia-Pacific region, driven by the expansion of the middle class and broadband accessibility [2] Competitive Landscape of 4K/8K TV Market - Major players in the global 4K/8K TV market include Sony, LG, Samsung, and Sharp, with Samsung and Sony offering a wider range of sizes, while LG and Sony have relatively higher entry prices [4] - Domestic manufacturers such as TCL, Skyworth, and Hisense also hold a significant share in the global market [4] 8K Ultra HD TV Market - The growth of the 8K TV market has been slow compared to 4K TVs, with global shipments only reaching approximately 150,000 units in 2024, accounting for just 0.7% of total TV shipments [8] - The 8K TV market has faced several challenges, including high production costs, insufficient native 8K content, and the need for high bandwidth for streaming, which limits its penetration [9] - Despite these challenges, the 8K TV market still holds long-term potential under favorable policies, technological advancements, and industry collaboration [9]