Core Viewpoint - The article promotes the luxury bedding product from Oetker Collection, emphasizing its exclusivity and high-quality materials, specifically 100% Australian Merino wool, which is used in their seven-star hotels [1][3][6]. Group 1: Product Features - The bedding is exclusively available for VVVIP presidential suites in Oetker hotels, highlighting its luxury status [4][6]. - It is made from 100% Australian imported Merino wool, which provides temperature regulation and warmth, increasing the bed's temperature by 8°C [13][19]. - The product is certified by the International Wool Bureau, ensuring it is made from pure new wool without any recycled materials [13][35]. Group 2: Quality Assurance - The wool is sourced from Australia, known for its fine and soft fibers, making it a premium choice for high-end bedding [24][28]. - Each bedding item comes with a unique identification number for traceability, ensuring quality and authenticity [35][37]. - The manufacturing process includes multiple cleaning and quality checks to ensure the wool is free from odors and impurities [70][72]. Group 3: Market Positioning - The bedding is positioned as a high-end product, typically priced around €399 in international markets, but is offered at a significantly lower promotional price of 169 yuan [45][49]. - The article emphasizes the value proposition of acquiring luxury hotel-quality bedding at an affordable price, making it accessible to a broader audience [107]. Group 4: Target Audience - The product is marketed towards individuals seeking luxury and comfort in their sleep experience, particularly those with children or elderly family members [105]. - The article suggests that this bedding is ideal for those who struggle with sleep quality, offering a solution that combines warmth and breathability [105][107].