AI+创意软件

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Adobe(ADBE.US)掀起“AI+创意软件风暴”! AI驱动业绩与展望超预期
智通财经网· 2025-06-13 00:29
Core Viewpoint - Adobe's latest quarterly performance and sales outlook exceeded Wall Street analysts' expectations, but investor skepticism remains regarding its ability to compete against AI-focused companies like OpenAI's Sora and Runway in the creative software market [1][2][6]. Financial Performance - For the third fiscal quarter of 2025, Adobe expects overall sales to reach between $5.88 billion and $5.93 billion, surpassing the average analyst expectation of approximately $5.88 billion [1]. - Non-GAAP profit per share is projected to be between $5.15 and $5.20, compared to the average analyst estimate of $5.11 [1]. - Adobe's second fiscal quarter sales grew by 11% year-over-year to $5.87 billion, exceeding the average analyst expectation of $5.8 billion [8]. AI Integration and Product Development - Adobe has integrated generative AI features into its flagship products like Photoshop, Premiere, and Illustrator, creating a new "AI family bucket" model [2][8]. - The Firefly AI series has been used over 24 billion times, generating more than 24 billion units of AI content, indicating significant user engagement [3]. - Adobe's Firefly Video Model and "Text-to-Video" capabilities are being tested and integrated into its creative software workflow, enhancing video editing efficiency [9][10]. Market Position and Competitive Landscape - Despite a brief surge in stock price post-earnings, Adobe's shares have faced a decline of about 7% year-to-date, underperforming the S&P 500 index [6]. - Analysts express that the market may misunderstand Adobe's position in the face of AI competition, suggesting that the company's technological advancements are not being fully recognized [2]. - Adobe's strategy focuses on copyright compliance and workflow integration to capture market share in the AI application software sector, competing directly with emerging players like Sora and Runway [11][12]. Industry Trends - AI-related spending is becoming a top priority for enterprises, with expectations that AI-related expenditures will account for 27.7% of software budgets by mid-2025, increasing to 31.6% by 2026 [16].