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BodyPark以“零门槛”重塑在线私教新范式,平台化服务引领健身3.0革命
Jiang Nan Shi Bao· 2025-07-14 04:47
Core Insights - BodyPark has launched an innovative online 1-on-1 personal training platform, marking a significant evolution in the Chinese fitness industry from version 1.0 to 3.0 [1][2] Group 1: Industry Evolution - The fitness industry has transitioned through three stages: 1.0 (venue rental), 2.0 (content subscription), and 3.0 (platform-based services) [1] - The new platform redefines the relationship between people, goods, and venues in the fitness sector, creating a cloud-based personal training service [1][2] Group 2: Business Model Innovation - Coaches transition from a "venue employment" model to "platform partners," enhancing teaching quality and increasing their value by three times [2] - Users in lower-tier cities gain access to high-quality trainers from first-tier cities, breaking physical and temporal constraints [2] - The platform enables "instant booking" with a tenfold increase in efficiency compared to traditional personal training [2] - The introduction of the online platform allows for flexible payment options, moving away from traditional bundled packages [2] Group 3: Technological Advancements - The DeepBody Engine provides precise motion capture with an error margin of less than 5 degrees, ensuring safe and standard training movements [3] - The Multi-agent AI Coach system consists of a central coordinating agent and eight functional agents, offering comprehensive and personalized fitness guidance [4] Group 4: Market Potential and Social Value - The smart fitness market in China is projected to exceed 82 billion yuan by 2025, indicating significant growth potential [5] - The platform aligns with national initiatives for weight management and can extend to sports education and training [5] - BodyPark's model is seen as a benchmark for digital transformation in the fitness industry, enhancing service quality and creating new job opportunities [5]