Core Viewpoint - Vivo needs to transform its public relations approach to become problem solvers rather than problem creators, especially in light of recent public relations issues that have negatively impacted user sentiment and brand reputation [1][26]. Group 1: Recent Public Relations Issues - Vivo's public relations director, Wang Qiao, made a controversial comment on social media that angered users, leading to a significant drop in the rating of the Vivo X200 Ultra from 8.9 to 5.0 [3][16]. - This incident is not isolated; Wang Qiao has previously made statements that sparked controversy, indicating a pattern of public relations mismanagement within Vivo [5][11]. - The company has faced criticism for its slow response to user complaints, contrasting with competitors who have managed similar situations more effectively [15][18]. Group 2: Impact on Brand and Business - The ongoing public relations issues are seen as detrimental to Vivo's business efforts, particularly as the company aims to position itself in the high-end smartphone market [16][19]. - Despite strong product capabilities and market presence, Vivo's public relations failures have overshadowed its achievements, leading to frustration among employees who are working hard to drive the company's success [18][19]. - The need for a more user-centric approach in public relations is emphasized, as the current high-handed attitude alienates potential customers and undermines brand loyalty [11][25]. Group 3: Strategic Direction and Future Focus - Vivo is pursuing a high-end strategy that requires effective public relations to support its brand image and customer engagement [16][20]. - The company is expanding into AI and robotics, aiming to leverage its technological strengths while addressing public relations shortcomings [20][24]. - A shift in public relations strategy is essential for Vivo to build trust and enhance its reputation, allowing it to focus on meaningful advancements in technology and product development [26][27].