Group 1 - The film industry is increasingly influencing consumer behavior, with audiences purchasing merchandise and visiting filming locations even before movie releases [1][2][5] - The trend of pre-release merchandise sales is growing, with some products available months in advance of the film's debut [5][9] - Data shows a significant increase in hotel bookings and tourism related to film locations prior to movie releases, indicating a shift in consumer engagement [9][11] Group 2 - The audience's anticipation for films is leading to early planning of travel and experiences related to the movies, reflecting a strong confidence in the future of Chinese cinema [11][13] - Post-viewing engagement is evolving, with audiences continuing to interact with films through social media and cultural exhibitions, rather than losing interest after the credits roll [13][15] - Cultural institutions are adapting to this trend by integrating film with traditional culture, enhancing the audience's understanding and appreciation of both [15][16] Group 3 - The rise of AI and video editing tools is democratizing filmmaking skills, allowing ordinary people to create high-quality content easily [20][22] - The film industry is influencing the development of AI models that learn from cinematic techniques, which are then applied in everyday video creation [22][25] - Educational institutions are evolving their curricula to focus on diverse artistic expressions and interdisciplinary collaboration, moving beyond mere technical skills [30][31][33]