Core Viewpoint - The rise of "doctors in short videos" has become a significant channel for the public to access health knowledge, with a large percentage of viewers engaging with health-related content on social media platforms [3][4]. Group 1: The Operation of Doctor Video Accounts - Many doctors create content for short video platforms during their spare time, often supported by teams or companies that handle the operational aspects [7][8]. - A report indicated that 22.4% of doctor accounts have over 100,000 followers, with certain health topics becoming central to attracting views [7]. - Some doctors operate their accounts independently, while others rely on external companies for content creation and management, which can lead to concerns about the authenticity of the information shared [9][10]. Group 2: Monetization Strategies for Doctors - Doctors can monetize their presence on social media through online consultations, which can convert follower engagement into revenue [12][14]. - The integration of doctor accounts with internet hospital services allows for direct patient engagement, increasing both visibility and potential income for healthcare providers [15][16]. Group 3: Challenges and Issues in Health Education - The increasing popularity of health-related short videos has led to a proliferation of low-quality or misleading content, raising concerns about the credibility of medical information [18][19]. - Some doctors have strayed from their professional focus, engaging in sensationalism or promoting products that may not align with ethical medical practices [20][21]. - Regulatory bodies are beginning to impose stricter guidelines to ensure that health education remains credible and beneficial to the public [22][24].