近年来，大量号称"药到病除"的神药与保健品广告铺天盖地，让不少人上当受骗。据中国消费者协会披 露的数据显示，2022年老年人消费投诉里，保健品虚假宣传占比超40%。 公开数据显示，3万多名老人因轻信"特效保健酒"广告被骗超10亿；700多人组团假扮"老中医"全国超10 万人受害……这些案件并非个例，而是虚假医疗广告侵害公众利益、特别是老人群体的冰山一角。 为了打击假医疗广告，8月18日，蚂蚁集团旗下产品AQ通过四大举措展开医疗打假防骗：上线了行业首 个AI医疗打假辟谣专区，用户在AQ App输入「打假」即可唤起，通过「AI拍图打假」、「AI电话验 真」等方式避雷骗局；联合好大夫30万名真人执业医师、上线超300个名医AI分身，提供更深入的科普 及问诊咨询服务；联合蓝马甲公益行动组建「银发打假团」，在全国开展上千场老人防骗活动；同时也 将持续提升蚂蚁医疗大模型的能力，构建一张严密的反医疗诈骗AI技术覆盖网。 据了解，AQ背后的技术引擎蚂蚁医疗大模型，学习了包括权威教材、医典药典等在内的超万亿tokens 专业医疗语料，并利用增强检索技术整合权威医学文献进行深度分析，可为用户提供专业可信的健康信 息。"我们依据循 ...

Core Viewpoint - Ant Group has launched a campaign against fake medical advertisements, emphasizing the importance of combating fraudulent health claims and providing reliable digital tools for consumers [1][6]. Group 1: Ant Group's Initiatives - Ant Group's AI health application AQ has introduced several AI anti-fraud features, including an AI medical fraud refutation section, which allows users to report suspected scams [1][9]. - The AQ app offers functionalities such as "AI photo fraud detection" and "AI phone verification" to help users identify fraudulent medical products [1][6]. - AQ has partnered with over 300 top-tier doctors to create AI avatars that provide 24/7 consultation services, enhancing user access to reliable medical advice [10][11]. Group 2: Addressing Consumer Concerns - The Chinese Consumers Association reported that over 40% of complaints from elderly consumers in 2022 were related to false advertising of health products [6][11]. - AQ's fraud detection features aim to provide low-threshold, trustworthy digital tools to help consumers identify medical scams, particularly targeting the elderly population [6][11]. - The platform includes educational resources to help users learn how to recognize common scams and misinformation [11]. Group 3: Technological Backbone - AQ's technology is powered by Ant Group's medical model, which has been trained on over a trillion tokens of professional medical data, ensuring the reliability of the information provided [9]. - The model employs enhanced retrieval techniques to integrate authoritative medical literature for in-depth analysis, aiming to maintain high standards of information accuracy [9].

Group 1 - Ant Group has launched a campaign against fake medical advertisements, making it a new mission to combat such misinformation [1] - The AQ health application has introduced several AI features to help identify and debunk medical scams, including an AI rumor-busting section and functionalities like "AI photo verification" and "AI phone verification" [1][6] - The initiative is in response to a significant rise in consumer complaints regarding false health product advertisements, particularly among the elderly, with over 40% of complaints related to misleading health product promotions in 2022 [6][14] Group 2 - AQ's technology is powered by a medical model that has learned from over a trillion tokens of professional medical data, ensuring the provision of reliable health information [8] - The platform has partnered with over 300 top-tier doctors to create AI avatars that provide 24/7 consultation services, addressing the urgent need for reliable medical advice [9][14] - The initiative aims to protect the elderly from scams, with features that allow users to verify suspicious claims and access professional medical advice easily [14][9]