Core Insights - The emergence of a new business called GEO (Generative Engine Optimization) is being driven by AI recommendations, shifting the focus from traditional search rankings to AI visibility [1][3][12] - Major brands and industries, particularly finance and software, are currently investing in GEO, while startups are also entering the market [3][11][14] - The market for GEO services is expected to grow significantly, with a projected compound annual growth rate of 34% from 2024 to 2031 [18] Industry Trends - The trend of AI recommendations is causing anxiety among industry professionals who fear missing out on business opportunities [3][10] - Companies like Profound and PureblueAI are leading the charge in GEO, with Profound recently valued at over $100 million after multiple funding rounds [3][13][14] - The demand for GEO services is increasing, with many companies seeking to understand how AI impacts their business [12][18] Business Models - GEO companies are offering subscription-based monitoring products to track AI's evaluation of brands and content visibility [7][8] - Profound's pricing for its services ranges from $499 per month for the Pro version to custom pricing for enterprise solutions, while QuickCreator.io offers a more affordable option at $39.9 per month [7][8] - The market is seeing a mix of established SEO professionals transitioning to GEO, indicating a shift in focus within the industry [9][10] Market Dynamics - The financial sector, software companies, and leading e-commerce brands are the primary customers for GEO services [11][12] - Companies are experiencing significant increases in traffic from AI platforms, with one case reporting a 1.5 times increase in traffic from ChatGPT [11] - The competitive landscape is still evolving, with uncertainties regarding which companies will dominate the GEO market as it matures [18] Challenges and Opportunities - The domestic GEO market faces challenges due to a lack of quality content and the chaotic nature of the content ecosystem [17][18] - There is a notable difference in content quality between domestic and international markets, with international platforms like Reddit and Wikipedia being preferred sources for AI [17] - Despite the current excitement, the GEO market has not yet formed a large commercial scale, and the future remains uncertain [18]