软件ETF（515230）跟踪的是软件指数（H30202），该指数主要反映软件行业的市场表现，其成分股涵 盖各类软件开发和服务企业，以反映软件相关上市公司证券的整体表现。该指数具有较高的成长性和波 动性，行业配置集中在信息技术领域，特别是应用软件、系统软件及互联网服务等细分方向。 （文章来源：每日经济新闻） 国泰海通指出，AI搜索从"列表点击"切换为"答案直达"，传统SEO在AI搜索场景下边际效用下降，强 调"被AI采信"的GEO正成为营销技术新范式。GEO本质是AI搜索/RAG架构下的"信任工程"，其核心目 标从"提高网页点击率"升级为"提高品牌在AI答案中的采信率与引用频次"，优化逻辑转向"语义相关+结 构可读+权威背书"。市场空间来自SEO存量替代与AI搜索新增预算双轮驱动，据预测全球到2030年有望 超1000亿美元。商业模式正从项目制迁移到"订阅制SaaS+效果付费"的混合模式，毛利率中枢预计显著 抬升，行业CR3约57.5%，高度契合"高技术+高集中度"的计算机软件行业特征。未来流量将更多聚集在 AI工具，营销行业将迎来全方位深刻变革。 ...

Group 1 - The domestic GEO service market is expected to show a clear differentiated competitive landscape by 2026, with leading service providers establishing core advantages in various dimensions such as technical depth, resource breadth, content richness, and vertical precision [3] - Unlike traditional SEO, which focuses on optimizing keywords and rankings, GEO emphasizes whether brand content can be understood and recommended by AI large models, offering higher marketing efficiency and potentially shortening consumer decision-making cycles [3] - The rise of generative AI as a new traffic entry point and the improvement in marketing efficiency are expected to drive the transformation of GEO, with e-commerce operators likely to be the first to seize these changes and actively meet brand marketing demands [3]

Investment Rating - The report assigns an "Overweight" rating for the industry [4]. Core Insights - The transition from traditional SEO to GEO (Generative Engine Optimization) represents a paradigm shift in how brands are perceived and trusted in AI-driven search environments. GEO focuses on enhancing the credibility and citation frequency of brands in AI-generated answers, moving beyond mere visibility to being actively referenced by AI [2][8]. - The market potential for GEO is projected to reach a "billion-dollar level," driven by the replacement of existing SEO budgets and new allocations for AI search [2][21]. Summary by Sections 1. Definition and Essence of GEO - GEO is defined as an optimization strategy that ensures brands and content are actively mentioned in AI-generated answers, contrasting with traditional SEO which focuses on ranking [8]. - The emergence of GEO is attributed to the rise of AI search, which bypasses traditional click-through processes, leading to a significant drop in natural click rates [10][11]. 2. Technical Principles: Trust Engineering on the RAG Link - The RAG (Retrieval-Augmented Generation) architecture is central to GEO, shifting the focus from keyword matching to semantic understanding and trust-building [14][15]. - GEO aims to enhance content visibility, retrievability, and trustworthiness, rather than simply improving rankings [15]. 3. Market Space: SEO Replacement and New AI Search Demand - The global SEO service market is estimated at approximately $80 billion in 2024, with GEO expected to capture 10-20% of this budget, alongside new AI search allocations, leading to a potential market size exceeding $100 billion by 2030 [16][19]. - In China, the GEO market is projected to grow from 2.9 billion yuan in 2025 to 24 billion yuan by 2030, reflecting a CAGR of about 52.4% [21]. 4. Business Model: Transition from Labor-Intensive Services to Technology Platforms - The current GEO service model is primarily project-based, but it is expected to evolve towards a subscription-based SaaS model combined with performance-based pricing [22][25]. - The anticipated gross margin for GEO services is expected to rise significantly, aligning with the characteristics of the high-tech, high-concentration software industry [25]. 5. Investment Recommendations: Mapping the Content-Knowledge-Retrieval-Computing Chain - The report identifies key investment targets across the GEO value chain, including companies like Mifus, Minglue Technology, and iFlytek, which are positioned to benefit from the shift towards AI-driven marketing and content creation [27][30].

Core Viewpoint - The financing ratio adjustment has led to significant pullbacks in high-position stocks within the AI application and commercial aerospace sectors, impacting trading sentiment and causing declines in multiple media ETFs [1] Group 1: Market Performance - Media ETF (512980) dropped nearly 6%, while Media ETF Huaxia (516190) fell by 3% [1] - At the end of the trading session, Media ETF Huaxia (516190) saw its holding stock Vision China hit the daily limit, resulting in a narrowing of its decline [1] Group 2: AI Application Developments - On January 15, Alibaba's AI application, Qianwen, announced integration with Taobao, Alipay, and Fliggy, marking the beginning of the "AI service era" [1] - The traditional marketing logic is undergoing a complete transformation in the AI era, evolving from "you might like" to "we give you what you want" [1] Group 3: Industry Insights - The Generative Engine Optimization (GEO) sector is expected to become a trillion-dollar blue ocean, with companies possessing technical and marketing capabilities likely to benefit first [1] - According to the China Academy of Information and Communications Technology's "2025 Generative Engine Optimization Industry White Paper," the customer conversion rate for businesses using AI recommendation scenarios has increased by 2.8 times compared to traditional search, and the user decision-making cycle has shortened by 40% [1] - GEO is anticipated to be a key direction for brand marketing transformation in the future [1] Group 4: Investment Strategy - For ordinary investors optimistic about the long-term prospects of AI marketing or applications but struggling to identify individual stocks, investing in related industry ETFs, such as Media ETF Huaxia (516190), which tracks the CSI Cultural and Media Index, is a viable option for risk diversification and capturing industry trends [1]

Market Performance - The Wande GEO Index surged by 10.89%, reaching a value of 2548.55 [1][2][3] - Notable stocks that hit the daily limit include Liujin Technology, Keda Guochuang, Zhidema, and others, with increases ranging from 10% to 30% [1][2][3] Industry Insights - According to a report by Galaxy Securities, the global GEO market is projected to reach $11.2 billion by 2025, with China's market expected to grow to 2.9 billion yuan [5] - By 2030, the global GEO market is anticipated to reach $100.7 billion, with China's market growing to 24 billion yuan, indicating a compound annual growth rate (CAGR) of 55% and 53% respectively [5] - The shift from SEO to GEO is becoming a trend, highlighting the potential for significant growth in the advertising marketing industry [5] Technological Implications - The implementation of GEO business relies on AI technologies, including model training, algorithm optimization, and data processing, which are essential for providing customized GEO solutions to advertisers [6] - Companies with strong AI technology capabilities can help brands adapt and optimize content for GEO, thus benefiting from industry growth [6] Content Creation - High-quality content that aligns with GEO marketing strategies is crucial for effective advertising outcomes [6] - Media companies with extensive content creation experience and intellectual property reserves can leverage GEO logic to develop brand content products, expanding revenue channels [6]

Group 1 - Multiple popular GEO stocks continue to rise, with Liou Co. hitting the limit up for the sixth time in nine days, and several companies in the media ETF showing significant gains [1] - The Media ETF Huaxia, which closely tracks the CSI Cultural and Media Index, has a high overlap with "GEO concept" stocks, making it a good vehicle for capturing industry trends [1] - On January 13, several listed companies, including Xinhua Net and People’s Daily, issued announcements clarifying that they are not involved in GEO business or that the business is not yet mature, yet the capital market remains optimistic about GEO's development prospects [1] Group 2 - Gartner predicts a 25% decline in traffic for traditional search engines by 2026, with AI chatbots and other virtual AI optimization methods expected to capture more market share in search marketing [2] - According to the China Academy of Information and Communications Technology, after the commercial use of GEO, the customer acquisition conversion rate for companies using AI recommendations is 2.8 times higher than traditional search, and the user decision-making cycle is shortened by 40% [2] - GEO is expected to become a key direction for brand marketing transformation in the future [2]

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% over the next 6 months [14]. Core Insights - GEO (Generative Engine Optimization) is a new method for enhancing the visibility of advertisements in AI models, with research showing that optimized content can increase visibility in AI-generated answers by 40% [3][4]. - The transition from traditional SEO (Search Engine Optimization) to GEO reflects a shift in focus from webpage ranking to content that is referenced and output by generative AI models [4]. - Different AI models have varying preferences for content, emphasizing authority, quality, and timeliness, which necessitates targeted content optimization for advertisers [5]. Summary by Sections Concept of GEO - GEO is defined as a method to enhance the likelihood of advertisements being selected by AI models for optimization [2]. Comparison of SEO and GEO - SEO focuses on webpage ranking in search engines, while GEO targets content visibility in generative AI outputs [4]. - The optimization methods differ, with SEO using keywords and backlinks, whereas GEO emphasizes the influence of AI-generated answers on decision-making [4]. AI Model Preferences - Various AI models prioritize different aspects of content, such as relevance, quality, and structure, which impacts how advertisers should approach content creation [5][6]. Representative Companies in GEO - Semrush, a traditional SEO service provider, is transitioning to GEO services, with projected revenue of $380 million in 2024 [6]. - Profound, a new player in the GEO space, focuses on AI-driven SEO and has raised $35 million in funding [6]. Investment Recommendations - The report suggests monitoring the transition of the AI advertising industry towards GEO optimization [7].

Core Viewpoint - The AI industry is experiencing a significant shift from hardware to software, marking the beginning of a new phase in 2026, where applications will dominate the market [1][6]. Group 1: Market Performance - On January 12, the AI application sector saw a substantial surge, with companies like Yidian Tianxia, Chinese Online, and Tianlong Group achieving a 20% limit-up, while the CSI Media Index and CSI Software Index rose over 9% [2]. - Several funds heavily invested in AI applications also reported significant gains, with the Western Li De Technology Innovation A fund increasing by 14.17% in a single day, driven by strong performances from its holdings [3]. Group 2: Catalysts for Growth - Key catalysts for the recent surge in AI applications include potential acquisitions by major overseas companies, such as the proposed acquisition of Manus, which exceeded market expectations and disrupted the narrative of software dominance by large firms [4]. - The emergence of new business models in the advertising sector, driven by AI, is also contributing to the positive sentiment in the market [4]. - The announcement by Elon Musk to open-source algorithms related to content and ad recommendations is seen as a pivotal moment for the commercialization of Generative Engine Optimization (GEO), which is expected to shift 25% of traditional search engine traffic to AI tools by 2026 [4]. Group 3: Future Outlook - Analysts predict that 2026 may be the year when AI applications take precedence, as the industry transitions from infrastructure development to application-focused growth [7][8]. - Investment opportunities are expected to arise in companies with strong data, ecosystem, and scenario barriers, as well as those with stable main businesses that have successfully implemented AI applications [7]. - The potential for AI to enhance business processes and customer experiences is highlighted, with specific focus on sectors like advertising, office software, and new product categories such as AI glasses and smart wearables [8].

Core Insights - The report highlights the ongoing transition in China's economic structure from traditional industries to new productivity sectors, particularly in real estate, renewable energy, and new productivity chains, indicating a significant shift in GDP contributions from these sectors [4][5][6] - The AI sector is experiencing rapid growth, with specific emphasis on AI marketing, social applications, and gaming, suggesting a robust investment opportunity in these areas [23][25] - The non-bank financial sector is projected to see continued profitability and growth, particularly in brokerage and asset management, driven by favorable market conditions and regulatory support [20][33] Macro Economic Perspective - The report discusses the shift from old to new economic drivers in China, with real estate's contribution to GDP declining from 12.3% in 2020 to 11.9% in 2023, while the renewable energy sector's share increased from 1.3% to 2.1% during the same period [4] - New productivity sectors are expected to take over the role of real estate as a pillar of the economy, with projections indicating a rise in their GDP contribution [4] Industry Analysis - The AI marketing sector is projected to grow significantly, with the global market expected to reach $11.2 billion by 2025 and $100.7 billion by 2030, reflecting a compound annual growth rate (CAGR) of 55% [24] - The non-bank financial sector is expected to see a 64% year-on-year increase in net profit for listed brokerages in the first three quarters of 2025, indicating strong performance driven by investment income [20] - The report emphasizes the importance of the satellite industry, highlighting investment opportunities in satellite components and systems, which are crucial for communication and data transmission [15][16] Company Specific Insights - The report identifies key companies in the satellite industry, including Tianyin Electromechanical and Aerospace Intelligence, which are positioned to benefit from the growth in satellite technology [15][16] - In the AI sector, companies like Minimax and Kunlun Wanwei are noted for their innovative applications and potential for significant market impact [25] - The brokerage sector is highlighted with specific recommendations for firms such as Huatai Securities and Guotai Junan, which are expected to perform well due to their strategic positioning and market conditions [20][33]

Group 1: AI Applications - Elon Musk announced on January 10 that he will open-source the latest content recommendation algorithm for the X platform, interpreted as a move into Generative AI Optimization (GEO) [4] - GEO, based on generative AI, aims to enhance the visibility of AI search results and is expected to evolve advertising marketing models, potentially creating a market worth billions [5] - Companies like Zhejiang Wenlian, BlueFocus, and Insai Group have seen significant stock price increases, with respective gains of 10.61%, 27.21%, and 25.63% as of January 12 [5] Group 2: AI in Healthcare - OpenAI's release of ChatGPT Health is seen as a significant step into the trillion-dollar AI healthcare market, with institutions identifying healthcare as a key application area for AI [8] - Weining Health achieved a 20% price limit increase following the news, reflecting strong market interest [8] Group 3: AI Marketing - JD.com launched an AI agent named "Jing Xiaotong," with projections indicating that the AIGC advertising market could grow tenfold to 150 billion yuan by 2030 [10] - Yidian Tianxia, a Google partner, has benefited from this trend, experiencing a stock price increase of 42.86% [10][11] Group 4: Commercial Aerospace - The Guangzhou government plans to build a globally influential "Sky City" and a new hub for commercial aerospace by 2035, with the market expected to reach 7.8 trillion yuan by 2030 [14] - Companies like Tongyu Communication and Mengsheng Electronics have seen stock price increases of 41.05% and 26.07%, respectively, as of January 12 [14] Group 5: Satellite Technology - The commercial aerospace sector is entering a new phase of rapid development, with a significant increase in satellite applications, including 200,000 new satellite applications in China [25] - China Satellite's stock reached a limit increase following this news, reflecting strong investor interest [25][26] Group 6: Brain-Computer Interfaces - Strong Brain Technology has reportedly submitted a confidential IPO application in Hong Kong, indicating a significant move in the brain-computer interface sector [33] - The company completed a 2 billion yuan financing round, positioning itself as a key player in the market, second only to Neuralink [33][34]