Group 1 - The advertising industry is undergoing profound changes due to the rapid technological advancements and evolving market demands, requiring professionals to possess passion, expertise, and diverse skills to navigate challenges effectively [2][4]. - Candidates in the competition demonstrated strong confidence and high-level presentation skills, with several groups showcasing exceptional performances that reached the level of Executive Creative Director [2][3]. - Some participants struggled to grasp the unique characteristics of the Cannes competition, which emphasizes quick idea generation over execution, leading to lower evaluations despite strong execution [3]. Group 2 - A notable trend in the industry is the increasing integration, where even those in graphic design consider future communication paths and media presentation methods during the creative process [4]. - Innovative works emerged from the competition, such as the first-place public relations entry that combined commercial methods with charitable donations, showcasing a new operational model that is proactive rather than reactive [5]. - AI is viewed as a powerful tool to enhance creative work efficiency, assisting in basic tasks but unable to replace the core human creativity and strategic thinking essential to the creative process [6].