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中兴通讯陈志萍:聚焦用户需求破局“功能堆砌”,以亿级家端产品实力领跑AI家庭赛道
Huan Qiu Wang· 2025-10-31 08:09
Core Viewpoint - ZTE Corporation emphasizes the integration of AI technology into family life, aiming to make AI a warm companion rather than a cold technology, through innovation and practical applications [1][3]. Group 1: AI Family Experience Day - The event showcased four experience zones: Safety, Care, Joy, and Convenience, reflecting ZTE's core philosophy of "AI Transparency, Technology for All" [3][4]. - ZTE's "All in AI" strategy incorporates AI across various sectors, including network computing and personal products, promoting the idea of "AI for all" through collaboration with partners [3][4]. Group 2: Product Features and Innovations - In the Safety zone, products like AI screens monitor health and detect gas leaks, while AI phones block scam calls, establishing a "hidden defense line" for family safety [4]. - The Care zone features AI that learns family habits and provides emotional support through AI pets, enhancing emotional connections within the family [4]. - The Joy zone offers AI fitness guidance and gaming experiences, transforming homes into interactive spaces [4]. - The Convenience zone includes user-friendly products that optimize home networking, reinforcing ZTE's market leadership in home WiFi solutions [4]. Group 3: Market Position and Strategy - ZTE aims to ship over 100 million home products in 2024, maintaining its position as the global market leader for four consecutive years [5]. - The company boasts a 44.5% market share in cloud terminals in China, serving over 10 million cloud computer users, which supports the implementation of AI in family settings [6]. - ZTE's commitment to user-centric development involves extensive research on the needs of families, particularly the elderly and children, ensuring products align with real-life requirements [5][6]. Group 4: Alignment with National Initiatives - ZTE's AI family strategy aligns with the national "Artificial Intelligence +" initiative, focusing on foundational algorithms and product applications [6]. - The company integrates advanced technologies such as industrial robotics and 5G/6G into its family products, enhancing the overall user experience [6].
中兴通讯解析AI家庭布局:为何布局机器人,目标是什么?
Core Viewpoint - The traditional family scene is experiencing a shift in demand for networking and intelligence under the AI wave, with ZTE Corporation launching a series of products targeting the AI home market, expanding from a single network access to a comprehensive AI home ecosystem [2][4]. Group 1: AI Home Market Expansion - ZTE's AI home products cover four key areas: AI home network, AI computing power, AI smart screens, and AI home robots, indicating a shift from passive to proactive service provision [2][4]. - The company aims to evolve its existing infrastructure to achieve personalized services in family scenarios, moving towards a "one person, one experience" model [2]. Group 2: Robotics Market Strategy - ZTE has introduced the companion robot Mochi, focusing on the companion segment of the robotics market, which is divided into various niches such as companion, functional, and embodied robots [2][3]. - The company plans a three-step approach in the home robot market: transitioning from tools to housekeepers, and ultimately to family members, to create a differentiated development path [3]. Group 3: Integration of Home Applications - ZTE aims to aggregate various applications in family scenarios through connected devices, emphasizing seamless switching and application integration rather than just speed on the network side [4]. - The company is developing a central screen to unify information interaction among multiple screens in the home, which will serve as a crucial entry point for family members [4]. - The ultimate goal is to have devices that can genuinely become part of the family, capable of sensing emotional changes and understanding family members' states through embedded computing power [4].