AI技术加持体育消费
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跟着全运游广东 赛事流量变消费增量 “一场赛”激活“一座城”
Nan Fang Ri Bao Wang Luo Ban· 2025-11-14 07:56
Group 1: Event Impact and Attendance - The 15th National Games has significantly increased ticket sales, with over 100,000 tickets sold in the Hong Kong region alone, accounting for approximately 35% of total sales, and a total of over 5 million tickets available, indicating a potential attendance of at least 5 million people [1] - The event is expected to drive substantial consumer spending across various sectors, including dining, accommodation, transportation, tourism, and entertainment, showcasing a massive consumption potential [1] Group 2: Tourism and Hospitality Growth - During the event, flight bookings to major host cities like Guangzhou, Shenzhen, and Zhuhai increased by 26% year-on-year, with Guangzhou and Shenzhen seeing growth rates of 28.8% and 18.4%, respectively [2] - Hotel occupancy rates surged due to the influx of participants and spectators, with some hotels near the Shenzhen Universiade Center selling out during key events, and overall hotel bookings in Shenzhen increasing by nearly 20% compared to the previous year [2][4] Group 3: Merchandise and IP Development - The event's mascots, "Xi Yang Yang" and "Le Rong Rong," have gained significant popularity, leading to high sales of related merchandise, with some items selling out quickly due to demand [3][5] - The event has developed over 2,800 licensed products, indicating a strong potential for economic benefits through effective IP utilization [3] Group 4: Enhanced Visitor Experience - The Guangdong provincial government has launched initiatives to enhance the visitor experience, including "All Sports+" city tourism routes and promotional activities offering discounts on hotels and attractions [4] - AI technology has been integrated into the event, such as the "Eagle Eye + AI" system for table tennis, improving the accuracy of officiating and enhancing the spectator experience [6] Group 5: Future Developments and Innovations - The Guangdong Sports Bureau plans to create a "Champion Park" that combines competition, interaction, tourism, and consumption, aiming to further stimulate local economies [6]