Core Insights - The article highlights the growth and transformation of museums in China, emphasizing their evolving roles in society and the integration of technology to enhance visitor experiences [1][3][4] Group 1: Visitor Engagement and Growth - In 2024, approximately 1.49 billion visitors are expected to visit 7,046 museums in China, indicating an increase in both audience and museum numbers compared to the previous year [1] - The theme for International Museum Day 2024 is "The Future of Museums in a Rapidly Changing Society," reflecting the shift in museums from traditional roles to becoming cultural connectors [1] Group 2: Technological Integration - Museums are leveraging advanced technologies such as AI and digitalization to enhance the preservation and presentation of artifacts, allowing for immersive experiences and virtual interactions [3][4] - Digital models of collections are being utilized for online displays, immersive exhibitions, and virtual restoration, providing extensive opportunities for long-term preservation and utilization of artifacts [1] Group 3: Cultural Products and Consumer Engagement - The introduction of cultural and creative products (文创) has led to significant sales, with several major museums reporting annual sales exceeding 100 million yuan, driven largely by younger audiences [3][4] - Innovative collaborations, such as "Museum + Dining" and "Museum + Gaming," are expanding cultural consumption and enhancing visitor engagement [4] Group 4: Interactive Experiences - Museums are moving away from traditional display methods to more interactive and immersive experiences, allowing visitors to engage with exhibits in novel ways [7] - The focus has shifted from object-centered to visitor-centered experiences, encouraging public participation and interaction with cultural heritage [7]