人民群众对博物馆工作怀有新期盼。国家文物局副局长乔云飞表示，一方面增强供给能力，通过大 馆带小馆，巡展、借展、联合办展、"云展览"等方式，把更多优质文化资源送到基层；另一方面提升服 务质效，科学实施预约机制，丰富优质文博内容，优化参观线路，提升公众参观体验。 新华社北京9月25日电 题：延长营业时间、推行免预约，如何做好"文博消费"文章？ 新华社记者杨湛菲 伴随全社会对历史文化遗产关注度提高，近年来，"博物馆热"持续升温，特别是在节假日，一些热 门馆"一票难求"；文博消费持续升温，成为文旅融合和服务消费的重要增长点。 面对群众日益增长的多层次精神文化需求，日前发布的《关于扩大服务消费的若干政策措施》提 出，结合实际、因地制宜延长热门文博场馆、景区营业时间，优化预约方式，鼓励推行免预约。 三星堆博物馆寒暑假和部分节假日闭馆时间从18时延迟至20时；上海博物馆、浙江省博物馆9月起 全面推行个人参观免预约；湖南搭建"湘见万年"文博特展矩阵联动传播平台，提高省内博物馆资源流动 性……在保证文物安全的前提下，各地积极探索激活文博资源活力，让文化服务更贴近群众需求。 "优化预约方式可以提升服务消费的便利性与用户体验，同时 ...

□ 张晨茜 如今，依托馆藏资源，开发集审美、文化和实用价值于一体的文创产品，已经成为许多博物馆的共同选 择。博物馆将内容数字化与在线教育、艺术普及等功能密切结合，消除了空间限制，并灵活运用5G、 全息投影等新兴数字技术，让文创产品更具沉浸感和交互性。 构建数字化资源库， 深入挖掘文物价值 数字文物资源库建设是博物馆文创开发的重要基础。相关人员不仅要对文物资源进行存档备份，更要通 过资源整合将文物资源转变为可深度挖掘的数字资产，为文创产品开发提供丰富素材。 通过高清摄影、激光扫描、多光谱成像等技术，采集文物不同角度的图像信息，同步录入文物音频、视 频等资料。对采集的原始数据进行清洗及标准化处理，按照统一命名规范、分类体系将文物资料转化为 数据文档。由博物馆自主研发或委托数字服务公司创建文物数据库，完善系统检索、编目、权限管理等 功能，支持使用者按照文物类型、年代、材质等关键词进行智能检索，为文物资源的活态传承及创新应 用奠定基础。 完善人才引进机制。引进数字技术、视觉设计、人工智能领域的优秀人才加入文创设计团队，充分挖掘 数字技术与文创设计的融合方式，以增强文创产品的市场竞争力。邀请游戏设计、时尚设计、广告创意 ...

Group 1 - The core viewpoint of the article highlights the significant growth in museum attendance and cultural product revenue in Jiangsu province following the implementation of policies aimed at enhancing the high-level opening and quality development of provincial museums [1] - In the past year, major museums like the Nanjing Museum and the China Railway Museum extended their opening hours significantly, with a total of 1,121.9 million visitors recorded, representing an 8.7% year-on-year increase [1] - A total of 84 monitored museums in the province received 8,125.12 million visitors, marking a 19.09% increase compared to the previous year [1] Group 2 - The "museum boom" has also stimulated the night economy in cities, becoming a new engine for local cultural and tourism consumption [2] - In the vicinity of the top ten museums with extended hours during the summer, the average occupancy rate of star-rated hotels reached 88%, an increase of 25 percentage points compared to the previous summer [2] - Nighttime visitor spending increased by 25.2% year-on-year, with significant growth in dining, accommodation, entertainment, and shopping expenditures, which rose by 9.5%, 10.7%, 45.7%, and 16.3% respectively [2]

Core Viewpoint - The construction of the "Museum City" in Chaoyang District is a significant cultural initiative that integrates museums with urban development, enhancing cultural consumption and international collaboration, while promoting high-quality development in the cultural sector [1][3][15]. Group 1: Museum Infrastructure and Development - Chaoyang District boasts 90 museums, leading the city in quantity, with 44 registered museums and 9 national-level museums, both ranking first in Beijing [3][4]. - The district has implemented supportive policies for non-state-owned museums, investing 30 million yuan, resulting in a doubling of non-state-owned museums since 2020, now accounting for 51% of the total [3][4]. - The district has established a three-tier museum system, including registered museums, quasi-museums, and cultural spaces, promoting a diverse and inclusive museum ecosystem [3][4]. Group 2: Cultural Engagement and Visitor Experience - The museum coverage in Chaoyang is 2.6 museums per 100,000 people, with over 80% of them offering free admission, expecting to receive over 24 million visitors in 2024 [4][5]. - The district has innovated the "Museum+" model, with over 90% of museums offering night openings and commercial exhibitions, and more than 70% developing cultural products [5][15]. - A new visitor guide, "Museum-trip Chaoyang Season," has been launched, featuring four thematic routes to enhance the visitor experience and attract a younger audience [7][8]. Group 3: Cultural and Economic Integration - The "Museum City Construction Alliance" has been established, comprising 56 entities, including museums, cultural enterprises, and educational institutions, to foster collaboration and resource sharing [12][15]. - The district is launching the "Beijing Museum Season" with various activities in commercial areas, integrating cultural experiences with shopping and entertainment to boost cultural consumption [15][16]. - Chaoyang District is offering nearly 80 promotional activities and 200,000 cultural tourism vouchers to attract visitors, enhancing the synergy between culture and tourism [16].

Core Viewpoint - The development of Hangzhou as a "Museum City" is highlighted through its historical evolution, current achievements, and future plans, emphasizing the integration of cultural heritage into the daily lives of citizens and the use of technology to enhance museum experiences [1][2][3][4][6][7]. Group 1: Historical Development - Hangzhou's museum journey began in 1929 with the establishment of the West Lake Museum, leading to a current total of 299 museums, including 73 state-owned and 31 non-state-owned [2]. - The city ranks second in China for the number of national first-class museums, with 12 such institutions [2]. - The "Museum City" initiative has been in progress since 2003, when Hangzhou first implemented a free admission policy for museums, sparking a cultural renaissance [3]. Group 2: Current Achievements - As of May 2023, Hangzhou has developed a robust museum framework, including 184 rural (community) museums and 11 other types, showcasing a diverse cultural landscape [2]. - The city has launched the "Hangzhou Memory" digital platform, allowing residents to explore local history and culture from home, and has established 10 new state-owned museums [3]. - Annually, Hangzhou's museums serve over ten million visitors, becoming integral to the cultural lives of its citizens [3]. Group 3: Future Plans and Initiatives - In 2024, Hangzhou will begin drafting the "Hangzhou Museum City Development Plan (2025-2030)," outlining strategies for future growth and cultural service improvements [3]. - Upcoming events include the 17th Hangzhou City Guide Skills Competition and the second "Museum City" cultural relics theme seal carving competition, encouraging public participation in cultural initiatives [5]. - The integration of technology is emphasized, with plans to enhance smart museum services and digital engagement through platforms like the "Hangzhou Memory" digital map [6][7].

Group 1 - The core event of the International Museum Day in China was held on May 18, 2025, at the Grand Canal Museum in Beijing, where the National Cultural Heritage Administration released the latest data on the development of museums in China for 2024 [1] - By the end of 2024, there will be 7,046 registered museums in China, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, with a free admission rate of 91.46% [1] - In 2024, over 40,000 exhibitions and more than 510,000 educational activities will be held, attracting 1.49 billion visitors [1] Group 2 - The development of rural museums and community engagement through "cultural heritage cavalry" is emphasized, aiming to create a museum "living circle" that aligns with economic and social development needs [2] - The "museum fever" continues to rise, with significant exhibitions, educational activities, and high-quality cultural products becoming essential for meeting the spiritual and cultural needs of the public in 2024 [2] Group 3 - Visiting museums has become a lifestyle, with people traveling to cities specifically to visit museums, showcasing a shift in how history is presented and experienced [3] - Museums are increasingly using innovative methods, such as AR technology and interdisciplinary educational activities, to engage audiences and enhance their understanding of history [3] - The growing popularity of cultural products, such as unique souvenirs and toys, reflects the audience's desire to take a piece of history home [3]

Core Points - The event aims to deepen the awareness of the Chinese national community through cultural education and emotional resonance, aligning with the spirit of the 20th National Congress of the Communist Party of China and Xi Jinping's important thoughts on ethnic work [4][10] - The event features a variety of cultural products to showcase the harmonious coexistence of different ethnic groups and to revitalize traditional culture, making it more relatable and appealing [7][14] Group 1 - The opening ceremony included a performance titled "Beautiful Xinjiang," emphasizing the cultural richness of the region [4] - The event is organized by Beijing Foreign Studies University and supported by various cultural and media institutions, highlighting the collaboration between education and cultural promotion [9][14] - The theme of the event is "Appreciating Museum Cultural Treasures, Gathering the Charm of Chinese Culture," which includes participation from over ten renowned museums and showcases over a hundred cultural products [14] Group 2 - Activities include immersive experiences such as ethnic language learning, non-material cultural heritage experiences, and performances from various ethnic groups, aimed at enhancing students' understanding of multi-ethnic cultures [14] - The event also serves as a platform for storytelling about national unity and cultural exchange, reflecting the responsibilities of media and educational institutions in promoting these narratives [10][12]

Core Insights - The article highlights the growth and transformation of museums in China, emphasizing their evolving roles in society and the integration of technology to enhance visitor experiences [1][3][4] Group 1: Visitor Engagement and Growth - In 2024, approximately 1.49 billion visitors are expected to visit 7,046 museums in China, indicating an increase in both audience and museum numbers compared to the previous year [1] - The theme for International Museum Day 2024 is "The Future of Museums in a Rapidly Changing Society," reflecting the shift in museums from traditional roles to becoming cultural connectors [1] Group 2: Technological Integration - Museums are leveraging advanced technologies such as AI and digitalization to enhance the preservation and presentation of artifacts, allowing for immersive experiences and virtual interactions [3][4] - Digital models of collections are being utilized for online displays, immersive exhibitions, and virtual restoration, providing extensive opportunities for long-term preservation and utilization of artifacts [1] Group 3: Cultural Products and Consumer Engagement - The introduction of cultural and creative products (文创) has led to significant sales, with several major museums reporting annual sales exceeding 100 million yuan, driven largely by younger audiences [3][4] - Innovative collaborations, such as "Museum + Dining" and "Museum + Gaming," are expanding cultural consumption and enhancing visitor engagement [4] Group 4: Interactive Experiences - Museums are moving away from traditional display methods to more interactive and immersive experiences, allowing visitors to engage with exhibits in novel ways [7] - The focus has shifted from object-centered to visitor-centered experiences, encouraging public participation and interaction with cultural heritage [7]

Core Insights - The museum sector in the Sichuan-Chongqing region has experienced significant growth, with a total of 598 registered museums by the end of 2024, including 457 in Sichuan [1][2] - Visitor numbers reached a historic high of 128 million in 2024, showcasing the increasing popularity and engagement of museums in the region [1][2] Group 1: Museum Development - The number of registered museums in the Sichuan-Chongqing region has increased substantially compared to 2020, with 23 national first-class museums, 56 second-class, and 32 third-class museums [1] - The new Sanxingdui Museum in Guanghan has become the largest archaeological museum in Southwest China, covering an area of 54,400 square meters [1] Group 2: Collection Growth - The total number of collections in the Sichuan-Chongqing museums has grown from over 1.87 million items in 2020 to over 6.72 million items by 2024 [2] Group 3: Exhibitions and Educational Activities - In 2024, the region's museums hosted 1,606 permanent exhibitions and 1,617 temporary exhibitions, along with over 40,000 social education activities [2] Group 4: Cultural and Creative Development - The development of cultural and creative products has seen a significant increase, with over 12,800 new products launched in 2024 and creative revenue reaching 450 million yuan, a 319% increase from 2020 [2] Group 5: Popular Museums - Six museums in the region attracted over 3 million visitors each in 2024, indicating a vibrant and thriving museum landscape [2]