数据显示，2024年我国文化及相关产业营业收入达19万亿元，比上年增长7.1%。今年1月份国务院办公 厅印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》明确提出，打造新型消费场景。支 持在文博场馆、景区、街区、邮轮、大巴等打造沉浸式体验空间，推出一批沉浸式文旅新产品新场景。 接下来，让"博物馆热"从一时变为长久，持续有效地激发文化消费潜力，还需多方合力、精耕细作。 一方面，在内容层面要做到持续创新。博物馆应进一步优化展览策划，加强内容阐释，提升展陈手段， 推出更多高品质、差异化的文化产品和服务。尤其要注重运用现代科技增强互动体验，并深入挖掘馆藏 特色，打造具有独特魅力的文化IP。博物馆需持续完善配套设施，优化预约机制，改善参观环境，提供 更加人性化、精细化的服务，确保观众获得有品质的文化体验。 另一方面，相关政府部门也需在政策扶持、基础设施建设、跨领域协调等方面提供更多支持。鼓励博物 馆与旅游、教育、商业、创意设计等产业更深度地融合，开发文博主题旅游线路，拓展教育研学功能， 创新文化消费场景，形成"文博+"的产业生态，延长文化消费链条。 （文章来源：经济日报） 从故宫博物院、国家博物馆"一票难求"的 ...

Core Insights - The implementation of the "Several Policy Measures for Promoting High-Level Opening and High-Quality Development of Provincial Museums" by Jiangsu Province has led to significant growth in museum attendance and cultural product sales [1] Group 1: Museum Attendance and Revenue - Jiangsu Province's two provincial museums, Nanjing Museum and Yangzhou Grand Canal Museum, received a total of 11.219 million visitors over the past year, representing a year-on-year increase of 8.7% [1] - The introduction of over 1,700 new cultural and creative products resulted in total cultural revenue of 290 million yuan [1] Group 2: Policy Implementation and Impact - All 13 prefecture-level cities in Jiangsu Province have followed suit by implementing reform policies, contributing to a surge in the development of the museum sector [1]

Core Insights - The "museum fever" phenomenon reflects a cultural and economic trend where consumers are increasingly valuing cultural experiences and products, leading to significant engagement on social media platforms [1][2][3] - As GDP per capita surpasses $10,000, cultural consumption emerges as a new growth driver, with museums serving as key venues for public cultural consumption [2][3] - The museum sector is evolving from traditional displays to interactive and experiential offerings, utilizing technology like AR and VR to enhance visitor engagement [2][3][8] Industry Trends - The cultural and related industries in China are projected to reach a revenue of 19 trillion yuan in 2024, marking a 7.1% increase from the previous year, indicating robust growth in cultural consumption [2] - Museums are increasingly integrating creative products into their offerings, with the Palace Museum's cultural product sales exceeding 1.5 billion yuan, showcasing the financial viability of cultural engagement [3][8] - The shift towards a dual-driven economic model, balancing material and spiritual needs, is evident in the rising popularity of museum-related cultural products and experiences [2][3] Consumer Behavior - Visitors to museums are not only seeking to view artifacts but also to purchase cultural products and experiences, reflecting a desire for deeper engagement with history and culture [3][9] - The trend of "buying culture" and "buying experiences" is becoming prevalent, with consumers looking for meaningful interactions rather than mere transactions [3][9] - There is a growing expectation for museums to offer unique and high-quality cultural products, as some current offerings face criticism for being overly generic or poorly made [3][9] Challenges and Opportunities - The museum sector faces challenges such as product homogenization and quality issues, which could undermine the cultural value of their offerings [3][9] - Successful museums are those that deeply understand their historical context and audience needs, balancing commercial and cultural values effectively [8][9] - The ongoing "museum fever" suggests a potential for sustainable growth, as long as institutions focus on meaningful cultural engagement rather than merely chasing trends [9][10]

Core Insights - The article discusses the increasing popularity of cultural consumption, particularly in museums, driven by a growing public interest in historical and cultural heritage [1][2] - Recent policies aim to enhance service consumption by extending operating hours and promoting no-reservation entry at popular cultural venues [1][3] Group 1: Policy Measures - The government has introduced measures to extend operating hours for popular cultural venues and optimize reservation systems, encouraging no-reservation entry [1][2] - Specific examples include the Sanxingdui Museum extending its closing time from 18:00 to 20:00 during holidays, and the Shanghai Museum implementing no-reservation entry starting September [1][3] Group 2: Economic Impact - The cultural consumption sector is seen as a significant growth point for the integration of culture and tourism, with potential to boost local economies and night-time economies [2][3] - The "Pyramid Peak: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum attracted 2.77 million visitors and generated revenue of 760 million yuan, contributing to over 35 billion yuan in overall city consumption [2] Group 3: Innovation and Collaboration - The article emphasizes the need for innovative exhibition methods and collaboration with social forces to enhance cultural offerings and market-driven exhibitions [3][4] - The number of museums achieving annual sales of over 100 million yuan in cultural products is increasing, with several museums reporting sales between 200 million and 500 million yuan [3] Group 4: Future Trends - The future of cultural consumption is expected to expand beyond urban areas and popular venues, becoming a vital part of mass tourism [4] - The integration of modern technology with traditional culture is anticipated to create new experiences for visitors, enhancing the appeal of cultural destinations [4]

Core Insights - The development of cultural and creative products that integrate aesthetic, cultural, and practical values has become a common choice for many museums, leveraging digitalization and emerging technologies to enhance user experience [1][2] Group 1: Digital Resource Development - Building a digital resource library is essential for the development of cultural and creative products in museums, involving the archiving and integration of cultural relics into digital assets [2] - Technologies such as high-definition photography, laser scanning, and multispectral imaging are used to collect various data about cultural relics, which are then processed and standardized for easy access and utilization [2] - The creation of a virtual three-dimensional map of museum collections allows users to explore exhibits interactively, enhancing engagement through detailed views and historical context [2] Group 2: Innovation in Cultural Products - Digital technology enables innovation in cultural product forms, allowing designers to move beyond traditional physical goods to create virtual experiences and interactive designs [3] - The design of cultural IP images based on relics and historical narratives incorporates modern elements to appeal to diverse consumer groups [3] - The development of virtual integrated cultural products combines physical items with virtual environments, enhancing user interaction and experience [3] Group 3: Talent Development in Cultural Creation - The key to advancing cultural product development lies in cultivating creative talent that combines digital technology with design skills [4][5] - Mechanisms for attracting talent from digital technology and design fields are essential to enhance the competitiveness of cultural products [5] - Educational institutions are encouraged to offer interdisciplinary courses that prepare students for real-world cultural projects, fostering practical skills through collaborative learning [5]

Group 1 - The core viewpoint of the article highlights the significant growth in museum attendance and cultural product revenue in Jiangsu province following the implementation of policies aimed at enhancing the high-level opening and quality development of provincial museums [1] - In the past year, major museums like the Nanjing Museum and the China Railway Museum extended their opening hours significantly, with a total of 1,121.9 million visitors recorded, representing an 8.7% year-on-year increase [1] - A total of 84 monitored museums in the province received 8,125.12 million visitors, marking a 19.09% increase compared to the previous year [1] Group 2 - The "museum boom" has also stimulated the night economy in cities, becoming a new engine for local cultural and tourism consumption [2] - In the vicinity of the top ten museums with extended hours during the summer, the average occupancy rate of star-rated hotels reached 88%, an increase of 25 percentage points compared to the previous summer [2] - Nighttime visitor spending increased by 25.2% year-on-year, with significant growth in dining, accommodation, entertainment, and shopping expenditures, which rose by 9.5%, 10.7%, 45.7%, and 16.3% respectively [2]

Core Viewpoint - The construction of the "Museum City" in Chaoyang District is a significant cultural initiative that integrates museums with urban development, enhancing cultural consumption and international collaboration, while promoting high-quality development in the cultural sector [1][3][15]. Group 1: Museum Infrastructure and Development - Chaoyang District boasts 90 museums, leading the city in quantity, with 44 registered museums and 9 national-level museums, both ranking first in Beijing [3][4]. - The district has implemented supportive policies for non-state-owned museums, investing 30 million yuan, resulting in a doubling of non-state-owned museums since 2020, now accounting for 51% of the total [3][4]. - The district has established a three-tier museum system, including registered museums, quasi-museums, and cultural spaces, promoting a diverse and inclusive museum ecosystem [3][4]. Group 2: Cultural Engagement and Visitor Experience - The museum coverage in Chaoyang is 2.6 museums per 100,000 people, with over 80% of them offering free admission, expecting to receive over 24 million visitors in 2024 [4][5]. - The district has innovated the "Museum+" model, with over 90% of museums offering night openings and commercial exhibitions, and more than 70% developing cultural products [5][15]. - A new visitor guide, "Museum-trip Chaoyang Season," has been launched, featuring four thematic routes to enhance the visitor experience and attract a younger audience [7][8]. Group 3: Cultural and Economic Integration - The "Museum City Construction Alliance" has been established, comprising 56 entities, including museums, cultural enterprises, and educational institutions, to foster collaboration and resource sharing [12][15]. - The district is launching the "Beijing Museum Season" with various activities in commercial areas, integrating cultural experiences with shopping and entertainment to boost cultural consumption [15][16]. - Chaoyang District is offering nearly 80 promotional activities and 200,000 cultural tourism vouchers to attract visitors, enhancing the synergy between culture and tourism [16].

Core Viewpoint - The development of Hangzhou as a "Museum City" is highlighted through its historical evolution, current achievements, and future plans, emphasizing the integration of cultural heritage into the daily lives of citizens and the use of technology to enhance museum experiences [1][2][3][4][6][7]. Group 1: Historical Development - Hangzhou's museum journey began in 1929 with the establishment of the West Lake Museum, leading to a current total of 299 museums, including 73 state-owned and 31 non-state-owned [2]. - The city ranks second in China for the number of national first-class museums, with 12 such institutions [2]. - The "Museum City" initiative has been in progress since 2003, when Hangzhou first implemented a free admission policy for museums, sparking a cultural renaissance [3]. Group 2: Current Achievements - As of May 2023, Hangzhou has developed a robust museum framework, including 184 rural (community) museums and 11 other types, showcasing a diverse cultural landscape [2]. - The city has launched the "Hangzhou Memory" digital platform, allowing residents to explore local history and culture from home, and has established 10 new state-owned museums [3]. - Annually, Hangzhou's museums serve over ten million visitors, becoming integral to the cultural lives of its citizens [3]. Group 3: Future Plans and Initiatives - In 2024, Hangzhou will begin drafting the "Hangzhou Museum City Development Plan (2025-2030)," outlining strategies for future growth and cultural service improvements [3]. - Upcoming events include the 17th Hangzhou City Guide Skills Competition and the second "Museum City" cultural relics theme seal carving competition, encouraging public participation in cultural initiatives [5]. - The integration of technology is emphasized, with plans to enhance smart museum services and digital engagement through platforms like the "Hangzhou Memory" digital map [6][7].

Group 1 - The core event of the International Museum Day in China was held on May 18, 2025, at the Grand Canal Museum in Beijing, where the National Cultural Heritage Administration released the latest data on the development of museums in China for 2024 [1] - By the end of 2024, there will be 7,046 registered museums in China, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, with a free admission rate of 91.46% [1] - In 2024, over 40,000 exhibitions and more than 510,000 educational activities will be held, attracting 1.49 billion visitors [1] Group 2 - The development of rural museums and community engagement through "cultural heritage cavalry" is emphasized, aiming to create a museum "living circle" that aligns with economic and social development needs [2] - The "museum fever" continues to rise, with significant exhibitions, educational activities, and high-quality cultural products becoming essential for meeting the spiritual and cultural needs of the public in 2024 [2] Group 3 - Visiting museums has become a lifestyle, with people traveling to cities specifically to visit museums, showcasing a shift in how history is presented and experienced [3] - Museums are increasingly using innovative methods, such as AR technology and interdisciplinary educational activities, to engage audiences and enhance their understanding of history [3] - The growing popularity of cultural products, such as unique souvenirs and toys, reflects the audience's desire to take a piece of history home [3]

Core Points - The event aims to deepen the awareness of the Chinese national community through cultural education and emotional resonance, aligning with the spirit of the 20th National Congress of the Communist Party of China and Xi Jinping's important thoughts on ethnic work [4][10] - The event features a variety of cultural products to showcase the harmonious coexistence of different ethnic groups and to revitalize traditional culture, making it more relatable and appealing [7][14] Group 1 - The opening ceremony included a performance titled "Beautiful Xinjiang," emphasizing the cultural richness of the region [4] - The event is organized by Beijing Foreign Studies University and supported by various cultural and media institutions, highlighting the collaboration between education and cultural promotion [9][14] - The theme of the event is "Appreciating Museum Cultural Treasures, Gathering the Charm of Chinese Culture," which includes participation from over ten renowned museums and showcases over a hundred cultural products [14] Group 2 - Activities include immersive experiences such as ethnic language learning, non-material cultural heritage experiences, and performances from various ethnic groups, aimed at enhancing students' understanding of multi-ethnic cultures [14] - The event also serves as a platform for storytelling about national unity and cultural exchange, reflecting the responsibilities of media and educational institutions in promoting these narratives [10][12]