Core Insights - The article discusses a side business opportunity for beginners, specifically writing handwritten letters for various occasions, which can generate significant income with proper execution [1] Group 1: Business Model - The side business involves creating handwritten letters such as love letters, apology notes, and birthday wishes, with potential earnings of several hundred yuan per day during peak times [1] - The process begins with account positioning on platforms like Xiaohongshu, ensuring that the account name and avatar clearly indicate the service offered to enhance user engagement [2] Group 2: Content Creation - Content creation should focus on mimicking popular posts rather than original writing, as proven successful content is more likely to attract users [4] - It is crucial to avoid direct copying of content; instead, using AI tools to rephrase and modify existing popular content is recommended to prevent plagiarism [6] Group 3: Presentation and Marketing - The presentation of the handwritten letters should be aesthetically pleasing, utilizing affordable materials and proper lighting for photography to enhance the perceived value of the service [9] - Effective user engagement strategies include responding to inquiries in comments without directly sharing contact information, using subtle prompts to guide users to private messages for further discussion [12] Group 4: Professionalism and Growth - Building a professional online presence through social media is essential, with recommendations to observe and adapt successful strategies from competitors [13] - Key points for success include providing excellent customer service, modifying content appropriately, and staying updated on trending styles and themes in the market [14]