Core Insights - The 32nd China International Advertising Festival and the 34th Asia Advertising Congress commenced in Beijing, focusing on the theme "Intelligent Advertising New Chapter: China in the Lead, Asia in Sync" [1] - The event attracted over 10,000 participants and aims to create a new platform for international advertising exchange through the integration of technology and culture [1] Group 1 - The event is hosted by the China Advertising Association, Haidian District People's Government, and the Asian Advertising Association, highlighting the importance of regional support for the advertising industry [1] - Haidian District emphasizes the integration of technology and creativity, promoting the digital transformation of the advertising industry to drive high-quality economic and social development [1] - The district aims to enhance the advertising industry development system and establish itself as a new high ground for global advertising industry development [1] Group 2 - During the event from October 24 to 26, various activities will take place, including the awards ceremony for the China Advertising Association's Yellow River Award for Public Service Advertising and the Great Wall Award for Commercial Advertising [2] - The event will feature 20 forums covering topics such as media trends, AI-driven brand development, brand innovation, short videos, and sports marketing [2] - Three major exhibitions will be held, showcasing quality resources from Beijing and Haidian District, innovations in the advertising and media industry, and outstanding global advertising works [2]