Core Viewpoint - Phoebe Gates and Sophia Kianni's startup, Phia, has successfully raised $8 million in seed funding to innovate online shopping through AI technology, attracting notable investors from the entertainment industry [6][7][8]. Company Overview - Phia is an AI-driven shopping assistant launched in April 2023, designed to help users compare prices of new and second-hand items in real-time [12][14]. - The application has gained over 600,000 users within six months of its launch [13]. - Phia's database connects with top resale platforms, covering over 250 million items [20]. Funding and Growth - The $8 million funding will be utilized to build a world-class team in engineering, AI research, product development, and marketing [7]. - The company has quickly established a presence on over 40,000 shopping websites and has partnered with more than 5,000 brands [22]. Market Context - The global e-commerce sales are projected to grow from approximately $0.6 trillion in 2010 to about $6.4 trillion by 2025, indicating a tenfold increase [32]. - Despite the growth in online shopping, the technology and user experience have stagnated, leading to a demand for more efficient shopping solutions [30][35]. Founders' Background - Phoebe Gates and Sophia Kianni met as roommates at Stanford University and decided to address the common issue of shopping anxiety through their startup [41][47]. - Sophia Kianni has a notable background in climate activism and was appointed as a youth advisor to the UN at the age of 18 [63][66]. - Phoebe Gates, the youngest daughter of Bill Gates, aims to establish her own identity and success outside of her family's legacy [75][81].