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“买通”AI涉嫌违法 应多方协同强化治理
Xin Lang Cai Jing· 2026-01-19 19:14
Core Viewpoint - The emergence of GEO optimization services allows businesses to manipulate AI recommendations by flooding AI data sources with false content, undermining consumer trust and market order [1][2]. Group 1: AI Recommendation Manipulation - Businesses are using GEO services to disguise commercial promotions as objective evaluations, thereby altering AI data sources to ensure specific products appear in recommendation lists [1]. - This manipulation violates legal boundaries, including the principles of identifiable advertising and consumer rights, and constitutes false advertising and unfair competition [1]. Group 2: Consequences of Manipulation - The spread of manipulated AI recommendations poses risks beyond individual consumer rights, potentially misleading consumers and harming honest businesses, leading to a "bad money drives out good" scenario [2]. - Long-term effects include a decline in consumer trust in AI, depletion of brand value, and damage to the digital consumption ecosystem [2]. Group 3: Regulatory and Platform Responsibilities - AI platforms must enhance algorithm review mechanisms and improve data source tracing to identify and block bulk marketing content effectively [2]. - Regulatory bodies need to keep pace with technological advancements, clarify the regulatory boundaries for GEO services, and enforce strict penalties against businesses engaging in one-stop illegal services [2]. - Collaboration among platforms, regulators, and the industry is essential to restore the neutrality of AI recommendations and create a fair market environment [2].