Core Viewpoint - The rise of AI-generated images in e-commerce is leading to a significant erosion of trust between buyers and sellers, as both parties exploit AI for deceptive practices [1][2][3] Group 1: AI Usage by Sellers - Over 30% of complaints related to "goods not as described" are linked to AI-generated images [2][3] - Sellers are increasingly using AI tools to create hyper-realistic product images, which often misrepresent the actual products received by consumers [2][3] - In the fashion sector, virtual models generated by AI are used to showcase clothing, leading to discrepancies between the advertised and actual products [2][3] - AI-generated images are also prevalent in the fresh produce sector, with multiple sellers using identical AI-generated images for different products [2][3] Group 2: Buyer Exploitation of AI - Buyers are using AI to create fake evidence of product defects to obtain refunds, with a success rate of up to 75% in some cases [4][5] - The sophistication of AI-generated defect images makes it difficult for sellers to identify fraudulent claims [4][5] - Many sellers, especially smaller ones, lack the resources to thoroughly verify claims, leading to financial losses [4][5] Group 3: Regulatory and Platform Responses - The implementation of the "Artificial Intelligence Generated Content Identification Measures" on September 1 aims to require clear labeling of AI-generated content [3][8] - E-commerce platforms are actively working to combat the misuse of AI-generated images, with measures such as stricter content governance and the introduction of identification features [6][8] - Despite these efforts, the rapid evolution of AI technology poses challenges for effective detection and regulation [8][9] Group 4: Legal Implications - Sellers using AI to mislead consumers may face legal consequences under consumer protection laws, including potential fraud charges [3][5] - Buyers engaging in fraudulent refund practices could also face civil, administrative, and criminal liabilities depending on the severity of their actions [5][6]