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商家假图诱购、买家伪瑕骗退,电商陷入“AI对轰”
Qi Lu Wan Bao Wang· 2025-09-02 08:18
Core Viewpoint - The rise of AI-generated images in e-commerce is leading to a significant erosion of trust between buyers and sellers, as both parties exploit AI for deceptive practices [1][2][3] Group 1: AI Usage by Sellers - Over 30% of complaints related to "goods not as described" are linked to AI-generated images [2][3] - Sellers are increasingly using AI tools to create hyper-realistic product images, which often misrepresent the actual products received by consumers [2][3] - In the fashion sector, virtual models generated by AI are used to showcase clothing, leading to discrepancies between the advertised and actual products [2][3] - AI-generated images are also prevalent in the fresh produce sector, with multiple sellers using identical AI-generated images for different products [2][3] Group 2: Buyer Exploitation of AI - Buyers are using AI to create fake evidence of product defects to obtain refunds, with a success rate of up to 75% in some cases [4][5] - The sophistication of AI-generated defect images makes it difficult for sellers to identify fraudulent claims [4][5] - Many sellers, especially smaller ones, lack the resources to thoroughly verify claims, leading to financial losses [4][5] Group 3: Regulatory and Platform Responses - The implementation of the "Artificial Intelligence Generated Content Identification Measures" on September 1 aims to require clear labeling of AI-generated content [3][8] - E-commerce platforms are actively working to combat the misuse of AI-generated images, with measures such as stricter content governance and the introduction of identification features [6][8] - Despite these efforts, the rapid evolution of AI technology poses challenges for effective detection and regulation [8][9] Group 4: Legal Implications - Sellers using AI to mislead consumers may face legal consequences under consumer protection laws, including potential fraud charges [3][5] - Buyers engaging in fraudulent refund practices could also face civil, administrative, and criminal liabilities depending on the severity of their actions [5][6]
一张AI假照片,差点骗走5万块
虎嗅APP· 2025-09-01 10:12
Core Viewpoint - The article discusses the implications of AI-generated images in fraudulent activities, particularly in the context of online rentals and e-commerce, highlighting how these technologies lower the barriers for deception and increase distrust among consumers and businesses [4][20][68]. Group 1: Case Study of Fraud - An Airbnb host claimed damages of £5,314 (approximately ¥51,626) for a supposedly broken table, which was later revealed to have been digitally altered [4][13]. - The discrepancies in the images submitted by the host raised suspicions, leading to an investigation that uncovered the use of AI-generated images [14][18]. - The incident illustrates how AI tools can facilitate deceit, making it easier for individuals to create convincing but false claims [20][24]. Group 2: Broader Implications of AI in E-commerce - The article notes a trend where both buyers and sellers exploit AI for fraudulent purposes, such as generating fake images to claim refunds [25][29]. - Businesses are increasingly facing challenges in verifying the authenticity of images, leading to a rise in the need for more stringent verification methods [41][66]. - The trust between consumers and businesses is deteriorating, with the verification process evolving from simple photo evidence to more complex video confirmations [66][68]. Group 3: Regulatory Responses and Technological Countermeasures - The EU's AI Act and China's upcoming regulations require AI-generated content to be watermark-embedded to indicate its artificial nature [49][50]. - Companies like Google and Meta are developing technologies to embed digital watermarks in images, but these measures are already being challenged by tools like Unmarker, which can potentially remove such watermarks [56][62]. - The ongoing "cat-and-mouse" game between fraudsters and technology developers suggests that achieving reliable verification of AI-generated content will take time [63][64].
用20秒生成的AI图片,钻了所有电商平台的退款漏洞
21世纪经济报道· 2025-09-01 07:27
Core Viewpoint - The article discusses the exploitation of e-commerce refund policies through the use of AI-generated images, highlighting the challenges faced by merchants in identifying fraudulent claims and the implications for e-commerce platforms [1][14]. Group 1: AI Exploitation in E-commerce - Consumers are using AI to create realistic images of defective products to claim refunds, taking advantage of the "refund only" policy that has been prevalent on e-commerce platforms [1][14]. - A test revealed that the success rate of obtaining compensation through AI-generated images is as high as 75%, indicating a significant loophole in the current refund processes [7][10]. Group 2: Merchant Challenges - Merchants struggle to identify AI-generated images due to limited capabilities and high costs associated with training staff to detect such fraud [4][13]. - The current e-commerce platform rules favor consumers, leading merchants to often comply with refund requests to maintain their credit ratings and avoid disputes [13][14]. Group 3: Platform Policy Changes - Major e-commerce platforms have recently adjusted their refund policies, moving away from mandatory "refund only" options to allowing merchants to handle refund requests independently [14]. - The article suggests that platforms should enhance their technical capabilities to detect AI-generated images and implement stricter rules to prevent abuse of refund policies [15][18]. Group 4: Legal and Ethical Considerations - The use of AI-generated images for fraudulent refunds poses legal risks for consumers, as such actions can lead to criminal charges if the amount exceeds certain thresholds [19]. - There is a call for better regulation and identification of AI-generated content to mitigate misuse in e-commerce transactions [18][19].
用20秒生成的AI图片 钻了所有电商平台的退款漏洞
Core Viewpoint - The rise of AI-generated images has enabled consumers to exploit e-commerce platforms' refund policies, leading to significant financial losses for merchants as they struggle to identify fraudulent claims [1][5][6]. Group 1: AI Exploitation in E-commerce - Consumers are using AI to create realistic images of defective products to falsely claim refunds, with a success rate of 75% in obtaining compensation [4][5]. - Merchants are often unable to distinguish between genuine and AI-generated images, especially when watermarks are removed, leading to unverified refund claims [5][6]. - The "only refund" policy, initially designed to protect consumers, has been manipulated, resulting in merchants facing losses without recourse [6][9]. Group 2: Merchant Response and Challenges - Merchants tend to quickly compensate customers to avoid disputes, as the cost of training staff to identify AI images is high [5][6]. - The current e-commerce platform rules favor consumer protection, which inadvertently encourages fraudulent behavior [6][10]. - Merchants are advised to enhance their product information and evidence collection processes to counteract fraudulent claims [8][10]. Group 3: Regulatory and Technological Solutions - Experts suggest that e-commerce platforms should implement AI detection technologies to identify fraudulent images and establish a database for comparison [7][10]. - New regulations require that AI-generated content must be clearly marked, which could help mitigate the misuse of such technology in refund claims [9][10]. - Legal consequences for consumers engaging in fraudulent refund claims are highlighted, emphasizing the need for accountability [10].
能分清这是真的还是AI生成吗?这有一份鉴定指南送给你
红杉汇· 2025-05-15 17:00
Core Viewpoint - The article discusses the rapid advancement of AI-generated content across various forms such as text, images, and videos, emphasizing the need for individuals to develop skills to discern between human-created and AI-generated content [5][24]. Group 1: Identifying AI-Generated Text - AI-generated text often exhibits a distinct "flavor," characterized by overly precise language and emotional dilution, making it easier to identify [8][10]. - Common traits of AI writing include excessive use of complex vocabulary, a barrage of examples and metaphors, and a lack of personal experience or unique insights [9][10]. - AI text tends to be overly polished and consistent, lacking the natural rhythm and emotional fluctuations typical of human writing [9][10]. Group 2: Identifying AI-Generated Images - AI-generated images can be scrutinized for key details such as hands, teeth, and eyes, which are common areas where AI makes mistakes [12][13]. - Consistency and logic in lighting, shadows, and background elements are crucial for identifying AI images; discrepancies can indicate AI generation [15][17]. - Observing texture and symmetry can also reveal AI-generated images, as they may appear unnaturally smooth or overly perfect [17]. Group 3: Identifying AI-Generated Videos - AI-generated videos often struggle with replicating human facial expressions and may exhibit unnatural eye movements or facial symmetry [19][20]. - Illogical actions in videos, such as the absence of typical human habits, can signal AI involvement [20][21]. - Trusting one's intuition about the overall feel of a video can be a valuable tool in identifying AI-generated content [21]. Group 4: Tools for Detection - Various AI detection tools are available to analyze text, images, and videos for signs of AI generation, including Grammarly, ZeroGPT, and deepfakedetector.ai [23][24]. - No single detection tool is 100% accurate; combining multiple methods and tools is recommended for better reliability [24]. - The ongoing evolution of AI technology presents a continuous challenge in distinguishing between human and AI-generated content, necessitating critical thinking and media literacy [24].