Core Viewpoint - The rise of AI-generated impersonations of celebrities, such as actress Wen Zhengrong, is misleading consumers and undermining trust in digital platforms, particularly in live-streaming sales [1] Group 1: Industry Impact - AI impersonation is exploiting celebrity credibility to induce consumer purchases, making it difficult for consumers to distinguish between real and fake [1] - The normalization of "videos not necessarily reflecting the truth" is expected to lead to a continuous decline in consumer trust towards live-streaming sales, potentially triggering a backlash across the entire industry [1] Group 2: Recommendations for Action - Platforms are urged to enhance their technological investments to combat AI impersonation, improving the efficiency of infringement detection [1] - Regulatory bodies need to refine punishment standards and significantly increase the costs associated with illegal impersonation to deter such practices [1] - Ensuring that AI operates within legal and ethical frameworks is essential for fostering a positive digital ecosystem [1]

经济观察网 据央视新闻报道，近日，演员温峥嵘自曝刷到AI盗播自己的直播间，上前质问："你是温峥 嵘，那我是谁？"竟被秒拉黑。AI盗播泛滥，连明星本尊都难以自证。温峥嵘直言，"我现在就很难证明 我是我。" 据悉，当前有多个直播间同时出现 "温峥嵘" 的影像，但这些均非其本人出镜。此类内容要么是 AI 合成 的虚假直播，要么是盗播、录播的过往片段。 ...