Core Viewpoint - The rise of AI-generated impersonations of celebrities, such as actress Wen Zhengrong, is misleading consumers and undermining trust in digital platforms, particularly in live-streaming sales [1] Group 1: Industry Impact - AI impersonation is exploiting celebrity credibility to induce consumer purchases, making it difficult for consumers to distinguish between real and fake [1] - The normalization of "videos not necessarily reflecting the truth" is expected to lead to a continuous decline in consumer trust towards live-streaming sales, potentially triggering a backlash across the entire industry [1] Group 2: Recommendations for Action - Platforms are urged to enhance their technological investments to combat AI impersonation, improving the efficiency of infringement detection [1] - Regulatory bodies need to refine punishment standards and significantly increase the costs associated with illegal impersonation to deter such practices [1] - Ensuring that AI operates within legal and ethical frameworks is essential for fostering a positive digital ecosystem [1]

Core Viewpoint - The rise of AI-generated content and unauthorized live streaming has made it difficult for individuals, including celebrities, to prove their authenticity in digital spaces [1] Group 1: AI and Live Streaming - Multiple live streaming sessions featuring the image of actor Wen Zhengrong have been reported, but these are not actual appearances by the actor [1] - The content in these streams is either AI-generated fake live broadcasts or unauthorized recordings of past segments [1] Group 2: Celebrity Impact - Wen Zhengrong expressed difficulty in proving his identity due to the prevalence of AI impersonation [1] - The situation highlights the challenges faced by public figures in the age of digital impersonation and AI technology [1]