AI营销决策

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盈信量化(首源投资)AI决策革命遇冷,深演智能弃A转港,上市长征已至终点?
Sou Hu Cai Jing· 2025-06-13 01:35
Core Viewpoint - The company, Shenyan Intelligent, is shifting its focus from the A-share market to the Hong Kong stock market for its IPO, following a significant decline in its financial performance, including a projected 64.5% drop in net profit for 2024 and high accounts receivable at 40% of total assets [1][3]. Group 1: Company Overview - Shenyan Intelligent is a leading decision-making AI technology enterprise in China, focusing on marketing and sales scenarios, with its core business encompassing intelligent advertising placement and intelligent data management [3]. - The company operates two flagship platforms, AlphaDesk and AlphaData, which integrate advanced AI algorithms, industry expertise, and multimodal data to enhance marketing and sales decision-making [3]. Group 2: Business Operations - The AlphaDesk platform supports advertisers and agencies in executing intelligent advertising placements across multiple platforms and devices, optimizing budget allocation, and improving conversion rates and marketing efficiency [3]. - The AlphaData platform specializes in intelligent data management, enabling enterprises to systematically manage, build, and analyze proprietary customer data for automated customer relationship management [3]. - In February 2025, the company plans to launch DeepAgent, an AI agent that will further enhance the AI technology integration capabilities of its existing platforms [3].