Group 1 - The rise of AI-generated fake celebrity endorsements is causing consumer deception, with notable cases involving the family of Chinese athlete Quan Hongchan [1][7] - Fraudulent merchants exploit public trust in celebrities by creating realistic AI-generated promotional videos, leading to a cycle of deception and consumer exploitation [7] - The low cost of AI technology facilitates the rapid production and dissemination of fake marketing content, contributing to a harmful cycle of "fraud - traffic - monetization - more fraud" [7] Group 2 - Regulatory frameworks such as the "Internet Information Service Deep Synthesis Management Regulations" and "Interim Measures for the Management of Generative Artificial Intelligence Services" have been established to govern the use of AI in content creation [8] - There is a call for stricter enforcement against the misuse of AI technology for deceptive marketing, including increased penalties for violations [8] - Short video platforms are urged to enhance their content review processes and implement traceable identifiers for AI-generated content to combat fraudulent activities [8]