Core Insights - The seminar titled "Hong Kong · Progress · Brand Greater Bay Area" was held in Shenzhen, focusing on how businesses can leverage brand development to stimulate innovation and seize opportunities in the Greater Bay Area [1][3] - The event attracted nearly 300 entrepreneurs from Hong Kong and Guangdong, emphasizing the importance of cultural integration in the region [1] Group 1: Government Support and Initiatives - The Hong Kong government has been supporting businesses in cultivating their own brands since 2012, establishing a fund for brand development, upgrading transformation, and expanding domestic sales [3] - An additional funding of HKD 1.43 billion was proposed in the Chief Executive's latest "2025 Policy Address" to support this initiative and promote the "Hong Kong Goodies Festival" on e-commerce platforms in mainland China and ASEAN [3] Group 2: Seminar Structure and Topics - The seminar was co-hosted by the Greater Bay Area Development Office, the Hong Kong Chinese Manufacturers' Association, and the Hong Kong Brand Development Council [3] - Experts from academia and industry were invited to discuss topics such as building brand influence, image shaping, AI-enabled brand marketing, and the integration of innovation and branding [3]