日前，一场名为"香港·进·品牌大湾区"的研讨会在深圳开场。本次会议由粤港澳大湾区发展办公室牵 头，吸引了近300位来自粤港两地的企业家，共同探讨在湾区文化融合背景下，企业如何通过打造自身 品牌激发创新活力，把握大湾区发展带来的重大机遇，拓展更广阔市场。 本次研讨会由粤港澳大湾区发展办公室、香港中华厂商联合会及香港品牌发展局共同主办。活动邀请四 位来自学界与业界的专家学者及知名品牌创始人，围绕品牌影响力构建、形象塑造、AI赋能品牌营销 以及创新与品牌融合等议题展开深入交流。 粤港澳大湾区发展专员陈洁玲在开幕致辞中指出，香港特区政府长期支持企业培育自主品牌，自2012年 起便设立"发展品牌、升级转型及拓展内销市场专项基金"。在行政长官最新发布的《2025年施政报告》 中，更提出向该基金追加注资14.3亿元，并支持在内地及东盟电商平台持续开展"香港好物节"活动，为 企业在品牌建设方面提供实质性助力。 采写：南都N视频记者许晓蕾 ...

Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].