Core Insights - The competition among major internet companies to provide AI-driven college admission consulting services, dubbed "AI Zhang Xuefeng," has intensified as the 2025 college entrance examination results are released [2][8] - Alibaba's Quark has significantly increased its computing power by 100 times to handle the surge in demand for its college admission report generation service, which has produced over 3 million reports [1][2] - Tencent's AI application, Yuanbao, has answered over 30 million questions related to college admissions, providing personalized advice based on user data [1][4] Company Developments - Alibaba launched the first domestic AI model specifically for college admission scenarios on June 12, featuring core functions such as deep search, admission reports, and intelligent selection [2] - Tencent upgraded its Yuanbao application to include a "college admission consulting" service, offering unlimited free consultations to users [4] - Baidu integrated multiple AI models into its app to provide diverse recommendations for college admissions, leveraging its extensive search data [6] Market Dynamics - The introduction of AI-driven services has created a competitive landscape where traditional admission consultants, like Zhang Xuefeng, face challenges from free AI alternatives provided by tech giants [8][9] - Users have expressed a preference for human consultants over AI, citing the lack of human assistance in AI services [9] - The accuracy of data sources is emphasized by companies, with Quark and Tencent claiming to have robust databases to ensure the reliability of their recommendations [9][10] Technological Advancements - The emergence of advanced AI capabilities, such as DeepSeek, enhances the ability of AI to analyze and understand user needs, moving beyond simple search engine functions [7] - Quark's AI model has been trained using thousands of expert reports and decision-making processes, allowing it to simulate the reasoning of human experts [10] - The collaboration between AI tools and human experts is highlighted, with AI serving as a supplementary resource for traditional consultants [11]

Core Viewpoint - The article discusses the increasing reliance on AI-assisted college application tools for high school students in China, highlighting both the advantages and limitations of these technologies in the context of college admissions [1][2]. Group 1: Advantages of AI in College Application - AI tools can quickly provide comprehensive information on college admission policies, historical admission scores, and application trends, saving time and effort for students and parents [1]. - These tools utilize complex algorithms to recommend personalized application strategies based on various factors such as student scores, interests, and parental expectations [1]. - AI can predict admission probabilities for different colleges and majors, helping students plan their application strategies effectively [1]. Group 2: Limitations and Risks of AI - The reliability of AI is contingent on the accuracy, timeliness, and completeness of the data it uses, leading to discrepancies in recommendations and admission probabilities across different AI tools [2]. - AI lacks the ability to fully understand the individual needs and aspirations of students, which can result in less personalized and potentially misleading recommendations [2]. - There are security risks associated with providing sensitive personal information to AI platforms, which may not have adequate protection measures in place [2]. Group 3: Recommendations for Using AI Effectively - Students and parents should view AI as a supplementary tool rather than the sole basis for decision-making, using it to explore potential options rather than as a final authority [3]. - It is advisable to compare and verify recommendations from multiple reputable AI platforms and cross-check with authoritative sources to ensure the accuracy of information [4]. - AI can assist in self-assessment and career planning by providing tools to help students understand their interests and strengths, which can guide their decision-making process [5].