Group 1 - The core viewpoint of the article highlights that Baidu's services for the college entrance examination (Gaokao) are projected to reach nearly 80 million users by 2025, with over 30 million utilizing AI-based tools for filling out their applications and analyzing data [1] Group 2 - Baidu's AI volunteer assistant and big data for Gaokao are expected to significantly enhance the application process for students, indicating a growing reliance on technology in education [1] - The increasing number of users reflects a trend towards digital solutions in the education sector, particularly in high-stakes scenarios like college admissions [1]

Core Viewpoint - The integration of AI technology in college entrance examination (Gaokao) application processes has become a significant highlight this year, with various education technology companies and internet giants launching AI-based application products and services [1][3]. Industry Overview - The paid scale of China's Gaokao application market was 950 million yuan in 2023, with nearly 90% of examinees willing to choose application services. The market is expected to grow to 1.09 billion yuan by 2025 [3]. - The rapid maturity of large model technology and increased user adoption have made the Gaokao application sector a competitive battleground, with nearly ten companies launching smart application products this year [3][4]. Product Analysis - AI application products can be categorized into three main types: 1. Data-driven products that integrate admission scores, rankings, and professional details to match users with "reach, stable, and fallback" options [4][6]. 2. Products based on large model technology that support user interaction and multi-turn dialogue to provide application suggestions [4][8]. 3. Platforms with personalized diagnostic systems that focus on individual needs, incorporating career assessments and generating professional inclinations [4][6]. Product Performance - The official platform, Sunshine Application Information Service System, is noted for its authoritative data and public service, providing intelligent filtering for applicants [6]. - Quark's "Smart Application" feature recommends schools and majors based on basic information and allows for personalized preferences [6][7]. - Other products like Baidu's AI Assistant and Homework Help offer similar functionalities, providing recommendations and admission probability predictions [7][8]. Challenges and Limitations - AI application products exhibit several shortcomings, including inaccurate ranking positioning, outdated data, and misleading information [1][3][9]. - Real-world testing revealed significant discrepancies between AI-generated rankings and actual data, leading to inappropriate school recommendations [12][13]. - The AI tools may struggle with new programs lacking historical data, potentially misleading users [22][23]. Expert Insights - Experts suggest that AI application tools should be viewed as "information filters" rather than decision-makers, emphasizing the importance of human verification of key data [21][23]. - The value of AI lies in its ability to process structured data, alleviating the workload of students and parents while allowing for a focus on individual needs [22][24].

Core Viewpoint - The rise of AI-powered college application tools is transforming the way students approach the college admission process, with major tech companies like Baidu, Alibaba, and Tencent launching free applications to assist students in filling out their college applications [1][2]. Group 1: AI College Application Tools - Major internet companies have introduced AI college application tools that provide personalized recommendations based on students' input, such as province, subject, and scores, marking a shift from traditional methods [2][3]. - The tools utilize large model technology to analyze admission data and offer tailored suggestions, enhancing the user experience compared to previous years [2][3]. - Some platforms have integrated personality tests to suggest suitable majors, although these recommendations are still basic and rely on simple matching [2][3]. Group 2: Business Strategy Behind Free Services - Despite claiming not to profit from these services, major companies embed these tools within their browsers to capture user traffic, indicating a strategic move to dominate the market [3][4]. - Data from these companies shows significant user engagement, with Baidu reporting over 95% of families using its service during the exam period, and QQ Browser claiming to have served 400 million users [3][4]. - The ultimate goal for these companies is to retain users and create future monetization opportunities through AI models or search services [3][4]. Group 3: Effectiveness and Concerns - There are notable discrepancies in the recommendations provided by different platforms, raising questions about the reliability of the algorithms used [4][5]. - The lack of transparency regarding the recommendation algorithms has led to confusion among users, as they receive conflicting advice [4][5]. - Experts suggest that while AI tools can provide valuable data analysis, they should not replace personal decision-making, and students should consider multiple factors when making their final choices [5].

Core Insights - The competition among major internet companies to provide AI-driven college admission consulting services, dubbed "AI Zhang Xuefeng," has intensified as the 2025 college entrance examination results are released [2][8] - Alibaba's Quark has significantly increased its computing power by 100 times to handle the surge in demand for its college admission report generation service, which has produced over 3 million reports [1][2] - Tencent's AI application, Yuanbao, has answered over 30 million questions related to college admissions, providing personalized advice based on user data [1][4] Company Developments - Alibaba launched the first domestic AI model specifically for college admission scenarios on June 12, featuring core functions such as deep search, admission reports, and intelligent selection [2] - Tencent upgraded its Yuanbao application to include a "college admission consulting" service, offering unlimited free consultations to users [4] - Baidu integrated multiple AI models into its app to provide diverse recommendations for college admissions, leveraging its extensive search data [6] Market Dynamics - The introduction of AI-driven services has created a competitive landscape where traditional admission consultants, like Zhang Xuefeng, face challenges from free AI alternatives provided by tech giants [8][9] - Users have expressed a preference for human consultants over AI, citing the lack of human assistance in AI services [9] - The accuracy of data sources is emphasized by companies, with Quark and Tencent claiming to have robust databases to ensure the reliability of their recommendations [9][10] Technological Advancements - The emergence of advanced AI capabilities, such as DeepSeek, enhances the ability of AI to analyze and understand user needs, moving beyond simple search engine functions [7] - Quark's AI model has been trained using thousands of expert reports and decision-making processes, allowing it to simulate the reasoning of human experts [10] - The collaboration between AI tools and human experts is highlighted, with AI serving as a supplementary resource for traditional consultants [11]

智东西AI前瞻6月10日报道，今日下午，随着北京、天津等地响起最后一门考试结束铃声，2025年全国高考正式落幕。 这场牵动1335万考生的"人生大考"中，AI技术的身影愈发清晰：江西、湖北等地通过AI实时巡查保障公平，豆包等AI工具在作文评阅中表现 亮眼。 高考虽然落幕，但志愿填报的挑战才刚开始。放榜后短短几天内，数百万家庭需在政策限制与信息冗余中完成志愿填报。 过去，这一步意味着翻遍网页和PDF，在贴吧、知乎拼凑信息。而今，夸克、百度、腾讯借助AI技术，纷纷推出了面向志愿填报场景的AI工 具，帮助考生和家长更好地完成这一人生重要决策，且各有侧重。 | 对比维度 | 夸克高考 | 目度高考 | 腾讯AI高考通 | | --- | --- | --- | --- | | 入口方式 | 首页推荐栏点击"夸克 | 搜索"高考"进入"Al志 | QQ浏览器搜索栏点 | | | 高考" | 愿助手" | 击"Al高考通" | | 特色功能 | 同分去向 | 专业PK、搜索热度榜 ਥ | 多平台联动,助力高考 全程 | | AI交互模 | 高考AI深度搜索 (类搜 | "Al聊志愿" (可联调多 | QBot (对话式助 ...