Core Insights - Microsoft plans to eliminate discounts for enterprise purchases of Microsoft 365 productivity software and other cloud products, potentially leading to price increases of over 10% [1] - UBS analysts suggest that the price hike may already be factored into performance guidance, with new subscription revenue expected to be stronger, maintaining a "Buy" rating on Microsoft stock with a 12-month target price of $650, compared to the closing price of $505.720 on Wednesday [1] - The price changes will take effect for large companies starting November 1, with customers facing increases between 6% and 12% [1] Financial Performance - Microsoft disclosed the price increase on August 12, following a financial report that predicted double-digit revenue growth for the new fiscal year, contributing to a market capitalization exceeding $4 trillion [1] - The company aims to enhance per-seat revenue through AI add-ons, with a significant portion of profits in fiscal year 2025 expected to come from this segment [1] Product Offerings - Subscribing to Microsoft 365 provides access to core suites like Word, with the enterprise version including Windows 11 [1] - The price increase for existing customers may already be included in the guidance, while new enterprise users are anticipated to drive revenue growth for the "Copilot for Microsoft 365" subscription, which requires a separate purchase [1] - Certain eligible subscriptions will have free access to "Copilot Chat" features [1]