AI驱动的广告业务
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广告技术赛道跑出黑马 机构密集提升欢聚目标价
Cai Fu Zai Xian· 2025-12-03 09:25
Core Viewpoint - Multiple investment banks have updated their target prices for JOYY Inc. based on its strong Q3 2025 earnings report, highlighting robust growth in advertising revenue and better-than-expected business guidance [1] Group 1: Target Price Adjustments - CITIC Securities raised its target price from $70 to $86 [1] - Deutsche Bank significantly increased its target price from $60 to $85 [1] - Lyon raised its target price from $58 to $80 [1] - Huatai Securities increased its target price from $71.9 to $84.2 [1] - Citigroup raised its target price from $59 to $70 [1] - Bank of China International increased its target price from $63 to $74 [1] - CICC raised its target price from $64 to $79 [1] - GF Securities adjusted its target price to $78.44 [1] Group 2: Financial Performance - JOYY's overall advertising revenue grew by 29.2% year-over-year [1] - Revenue from the core advertising platform, BIGO Ads, reached $10.4 million, representing a year-over-year growth of 33.1% and a quarter-over-quarter growth of 19.7% [1] - BIGO Ads has achieved three consecutive quarters of accelerating year-over-year growth, with third-party advertising revenue increasing by 25% quarter-over-quarter, significantly outpacing peers [1] Group 3: Future Outlook - JOYY's management indicated a clear path to positive revenue growth for the full year of 2025 [1] - BIGO Ads is expected to continue strong double-digit growth in 2026 [1] - The AI-driven advertising business shows high growth potential, with future business guidance exceeding market expectations, which is a key factor for the recent target price increases by institutions [1]