Investment Rating - The report maintains a "Buy" rating for the company [2] Core Views - The company achieved a revenue of 3.19 billion yuan in H1 2025, with an adjusted net profit of 510 million yuan, exceeding Bloomberg's consensus estimate of 480 million yuan [5] - The adjusted net profit, excluding New Classics Media, was 545 million yuan, representing a year-on-year growth of 36%, primarily driven by self-owned copyright operations [5] - The company is expected to have a richer lineup of IP projects in H2 2025, with significant contributions from various collaborations and new releases [8] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 7,012 million yuan - 2024: 8,121 million yuan - 2025E: 7,587 million yuan - 2026E: 8,075 million yuan - 2027E: 8,765 million yuan - Adjusted net profit forecasts are: - 2023: 1,130 million yuan - 2024: 1,142 million yuan - 2025E: 1,376 million yuan - 2026E: 1,495 million yuan - 2027E: 1,702 million yuan [7][9] - The report indicates a stable gross margin of 50% for the online business, with a slight year-on-year increase in revenue [8] Business Highlights - The self-owned copyright operations are showing upward momentum, with significant contributions from adaptations of the company's IP in various media formats [8] - The company has a strong pipeline with six series and one film in reserve from New Classics Media, focusing on high-quality productions [8] - The company is expanding its IP commercialization efforts, with notable collaborations and product launches expected in the near future [8]