◎海外活跃用户约2亿人，覆盖全球200多个国家和地区 ◎实体书传播约5000部，电子书传播近13万部 ◎海外本土作者达130万人，海外本土作品超200万部 翻译传播体系逐步完善，IP全球化稳步推进，海外平台和社群生态日渐活跃……近年来，中国网络文学 国际传播亮点纷呈，正突破单一的内容传播模式，走向共创与开拓世界文化新形态的崭新阶段，逐渐成 为世界级文化现象。 9月26—29日，由中国作家协会、浙江省人民政府、杭州市人民政府共同主办的2025中国国际网络文学 周在浙江杭州举行，数百位嘉宾会聚白马湖畔，围绕"新动力 新格局 新形态——AI赋能下的网文全球图 景"主题展开深度交流。 活动期间，主办方发布了《中国网络文学国际传播报告（2025）》（下称《报告》），并举办网络文学 产业体验馆巡馆、网络文学国际圆桌会、网络文学出海洽谈会、"美丽中国国际写作计划"采风等活动， 搭建中外业界对话沟通平台。 优质内容是基础 近年来，中国网络文学主流化、精品化趋势进一步增强，网络文学的价值正得到多方认可。在国内， 2024年中宣部第十七届精神文明建设"五个一工程"奖，首次把网络文艺单列，并评出10部优秀作品，其 中包括《陶三圆的 ...

新华财经北京9月26日电（记者余俊杰）中国网络文学海外活跃用户规模约2亿人。一种源自东方的叙事 潮流，正影响世界阅读版图。 9月26日在杭州开幕的2025中国国际网络文学周上，中国作协发布的《中国网络文学国际传播报告 （2025）》显示，中国网络文学海外用户已覆盖全球200多个国家和地区，2024年海外市场营收达48.15 亿元。 从东南亚的午后咖啡馆到欧美的大学图书馆，从玄幻仙侠到逆袭爽文，中国网文正以独特的文化底蕴， 在全球化中找到广泛"知音"，成为文化出海生动的"数字大使"。 中国网文如何"圈粉"全球？海量优质内容是硬道理。 截至2024年底，中国网络文学作品总量超3300万部。这其中，既有年新增17万部的现实题材小说，反映 乡村振兴、中国式现代化成就；也有年增18万部的科幻力作，以想象力与未来对话。 网络文学不仅体量大，更涌现出一批精品，多部作品被海外著名图书馆收藏，标志着中国通俗文学走入 世界主流视野。 电子书是文本翻译传播的主体。截至2025年上半年，中国网络文学实体书已传播约5000部，电子书累计 传播近13万部，以泰国、越南、日本、韩国、美国、俄罗斯等二十余个核心国家为辐射点，覆盖全球 200 ...

Investment Rating - The report maintains a "Buy" rating for the company [2] Core Views - The company achieved a revenue of 3.19 billion yuan in H1 2025, with an adjusted net profit of 510 million yuan, exceeding Bloomberg's consensus estimate of 480 million yuan [5] - The adjusted net profit, excluding New Classics Media, was 545 million yuan, representing a year-on-year growth of 36%, primarily driven by self-owned copyright operations [5] - The company is expected to have a richer lineup of IP projects in H2 2025, with significant contributions from various collaborations and new releases [8] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 7,012 million yuan - 2024: 8,121 million yuan - 2025E: 7,587 million yuan - 2026E: 8,075 million yuan - 2027E: 8,765 million yuan - Adjusted net profit forecasts are: - 2023: 1,130 million yuan - 2024: 1,142 million yuan - 2025E: 1,376 million yuan - 2026E: 1,495 million yuan - 2027E: 1,702 million yuan [7][9] - The report indicates a stable gross margin of 50% for the online business, with a slight year-on-year increase in revenue [8] Business Highlights - The self-owned copyright operations are showing upward momentum, with significant contributions from adaptations of the company's IP in various media formats [8] - The company has a strong pipeline with six series and one film in reserve from New Classics Media, focusing on high-quality productions [8] - The company is expanding its IP commercialization efforts, with notable collaborations and product launches expected in the near future [8]

Core Insights - The revenue of the online literature industry in China reached approximately 44 billion yuan in the past year, with a steady growth trend observed [1][2] - The user base for online literature has expanded to 575 million domestically, representing 51.9% of the total internet users in China [1] - The demographic of online literature readers is diverse, with significant representation from various age groups, particularly those aged 26 to 45 and the younger "post-2000" generation [1] Revenue and Growth - The total annual revenue for the online literature industry is estimated at around 44 billion yuan, showing stable growth compared to the previous year [1] - The total number of literary works has surpassed 33 million, with 2 million new works added in the past year, reflecting a year-on-year growth of 7% [1] User Demographics - The core readership consists of individuals aged 26 to 45, accounting for 50% of the total readership [1] - The "post-2000" generation has emerged as a significant new reader group, making up nearly 25% of the audience [1] - The proportion of readers aged 60 and above has exceeded 10%, indicating a growing interest among older demographics [1] IP Adaptation and Expansion - The number of new adaptations and authorizations for various media formats reached approximately 30,000, with notable increases in film and short drama adaptations [2] - The number of new film adaptations rose by 18%, while micro-short drama adaptations surged by 81% [2] - The online literature industry is increasingly integrating with film, animation, and gaming sectors, enhancing the cultural and economic impact [2] International Growth - The number of active overseas users of Chinese online literature is around 200 million, with 30 million new registrations in the past year [2] - The ecosystem for overseas local authors and works is developing, with 120,000 new local authors and 500,000 new works created [2] - The industry is transitioning from merely exporting content to building a global IP ecosystem, characterized by technological innovation and cultural collaboration [2] Report Significance - The "2024 China Online Literature Blue Book" emphasizes objectivity, authority, and guidance, focusing on new industry phenomena and trends [2] - The report aims to promote high-quality development within the online literature sector [2]

Core Viewpoint - Chinese online literature has become a significant cultural bridge, allowing overseas audiences to engage with Chinese culture through various adaptations like novels, TV series, and games [1][5]. Group 1: Cultural Exchange and Impact - Chinese online literature is facilitating cultural exchange between the East and West, with stories resonating with readers from diverse backgrounds [3][5]. - The platform "元气阅读" has attracted nearly one million active users monthly, with an average reading time exceeding 50 minutes per day, indicating a strong interest in Chinese online literature in French-speaking regions [3][4]. - Readers in regions like France and Canada are finding personal connections and enjoyment in Chinese online literature, which influences their real-life perspectives and experiences [3][4]. Group 2: Publishing and Translation Efforts - French publishers are increasingly interested in Chinese online literature, with collaborations leading to the publication of translated works such as "武极天下" and adaptations into comics [4][5]. - The translation and adaptation of Chinese online literature into various languages, including French and Korean, are expanding its reach and popularity [12][13]. - The presence of dedicated online communities and platforms for sharing and discussing Chinese online literature is enhancing its visibility and accessibility [3][12]. Group 3: Reader Engagement and Future Plans - Young readers, particularly those born in the 1990s and 2000s, are driving the interest in Chinese online literature, seeking deeper understanding of Chinese culture through these narratives [4][9]. - Future plans include promoting Chinese online literature through various media, including short dramas and social media, to reach a broader audience [4][12]. - The growing influence of Chinese online literature in regions like South Asia is evident, with more young people engaging with these works and expressing interest in learning Chinese to access original texts [8][9].