So, let's take all of this theory and let's put it into practice. Let's talk about a product granola. Just by a raise of hands, how many people have either tried or used granola today.What they realize is actually there's a whole other set of customer needs that have been unmet, which is I don't want you to take all of my notes. I just want you to help me take better notes, empower me around this specific task and user. And that's what they built the product around.Now, because the real the realization is t ...